Design and optimization of web pages oriented to conversion for digital transformation and education programs. Collaboration with marketing and product teams to translate complex value propositions into clear visual experiences.

Designed end-to-end digital products, including wireframes, user flows, high-fidelity prototypes in Figma, and documented handoff for development teams. Designed and maintained design systems and visual guides to ensure consistency across all product touchpoints. Collaborated with development, product, and marketing teams to translate requirements into executable design solutions. Optimized user flows and journeys, achieving improvements of up to +25% in conversion and +30% in retention. Conducted usability testing and behavior research to validate design decisions with real data. Reduced rework by up to 30% through structured handoff and asset documentation. Reduced design times by up to 50% through strategic use of AI tools.

Diseño de wireframes, mockups y prototipos para aplicación móvil foodtech. Optimización de flujos de pedidos y reservas. Análisis de comportamiento de usuarios para mejoras funcionales. Creación y mantenimiento de sistema de componentes visuales bajo SCRUM.

Designed wireframes, mockups, and prototypes to optimize order flows, reservations, and navigation in a mobile foodtech app. Analyzed user behavior to propose data-driven functional improvements. Defined and maintained a visual component system under the SCRUM methodology.

Creation of visual systems and design pieces in video and static for educational programs and digital challenges.

Diseño y optimización de páginas orientadas a conversión. Traducción de propuestas complejas en experiencias visuales claras. Creación de sistemas visuales para programas educativos y digitales.

Designed and optimized conversion-oriented web pages for digital transformation and education programs. Collaborated with marketing and product teams to translate complex value propositions into clear visual experiences. Created visual systems and design pieces for educational programs and digital challenges.

Design of wireframes, mockups, and prototypes to optimize order flows, reservations, and mobile app navigation (foodtech). Analysis of user behavior to propose functional improvements based on data.

Comprehensive web design optimized for HubSpot CMS applying Design Thinking and Google Analytics. Design of screens for IT talent management modules under SCRUM and Kanban.

Designed a comprehensive website optimized for HubSpot CMS applying Design Thinking and Google Analytics. Designed screens for the IT talent management module under SCRUM and Kanban. Managed QA, documentation, and bug reporting to ensure final product quality.