Developed structured marketing documents, including campaign briefs, strategy documents, and performance reports for internal teams and clients. Translated commercial objectives into clear, actionable briefs for creative and marketing teams, while preparing dashboards and reports summarizing campaign performance, insights, and recommendations to support decision-making. Coordinated multi-channel marketing initiatives, managed logistics for video production and branding campaigns (ATL/BTL), implemented AI-supported marketing analysis tools to improve targeting and lead generation, and collaborated with cross-functional teams including marketing, design, and sales to ensure effective campaign execution.

Managed cross-functional communication between medical providers, administrative staff, and patients. Implemented data-informed scheduling systems that improved operational efficiency and patient coordination. Maintained high service satisfaction through proactive issue resolution and process improvements.

Managed digital campaign performance across Meta, TikTok, X, and Google Ads platforms. Built automated marketing performance dashboards in Looker Studio to track campaign KPIs. Analyzed digital campaign data to generate optimization insights and improve engagement metrics. Supported marketing initiatives for NYC cultural institutions and nonprofit programs.

Streamlined sales workflow processes to improve response times and operational efficiency. Maintained accurate performance reporting to support client growth and business insights.