● Responsible for driving the direction of an overarching communication strategy in line with the institute’s objectives. ● Managing teams of designers and content creators to create custom solutions for the administration. ● Analyzing data and recommending changes to existing strategies in order to improve performance.

● Lead of Discover (also known as ‘Shop by look’) launch in MX Marketplace (Launched June 2022). - Audit and validate collections and data in coordination with Home Innovation Team. - Implementation of widgets and store in the MX Marketplace. - Set up, run, track, and optimization of traffic campaigns and lead generation campaigns. ● Search Engine Optimization (SEO) + Top Level Store (TLS) CX Optimization through 6 A/B Tests in Weblab yielding $5.7M incremental OPS FY in Lifestyles TLS. ● Creation of LST External Search KW Dashboard and delivered Trend Analysis.

● Management of social media channels of the brand. ● Ideation of new concepts and content creation for social media and marketing campaigns (lead generation, brand awareness, content marketing, video, and SEM/SEO). ● Design of mailings and company newsletters. ● Product photography and video editing for social media posts. ● Facebook verified badge handling (achieved).