Independent contractor focused on developing business initiatives in new markets and identifying new opportunities. Provided support in administrative tasks, logistics, buying, and social work.

Developed marketing and communications campaigns with a focus on media planning and strategy development for local, regional, and global campaigns in Peru. Innovated media and external touchpoints to enhance brand campaign performance and drive customer experience. Collaborated closely with regional and global teams for campaign development and client recommendations.

Managed brand and sales planning, developing brand communication, launching new products, executing promotional partnership campaigns, and establishing strategic sales alliances with sellers and retailers.

Gained international work experience in the retail and personal goods industry during MBA. Drove sales by planning, coordinating, and executing sales and retail strategies, including online and direct-to-consumer marketing, in-store marketing/promotion, product strategy, and visual merchandising.

Achieved a 4% improvement in Visa brand preference (2016) and a 6% growth in digital transactions/e-commerce (2017). Effectively managed brands by developing multi-channel marketing campaigns focused on the customer journey, improving brand awareness, enhancing brand experience, and driving customer acquisition. Led brand strategic planning, translating business objectives and annual brand strategy into tactical media plans through traditional and digital media (Digital, TV, Radio, Print, OOH, BTL). Launched Global Campaigns and local customizations for Samsung Wobble, Smart TV, FIFA World Cup, and Olympic Games. Managed overall campaigns from briefing to post-campaign analysis, coordinating with Marketing Directors, regional and local agencies (Creative and digital), and local vendors.

Achieved an 8% increase in Samsung sales and maximized business goals with 'product sold out' for Samsung Smart TV Campaign and FIFA World Cup Brazil 2014. Led analysis on media delivery and performance to identify trends and patterns in advertising data, strategically implementing optimization methods to maximize ROI. Managed client campaigns, including strategy development, project management, and client communication. Oversaw the planning of marketing campaigns focused on brand strategy and media optimization (Offline-Online). Executed campaigns in high coordination with Marketing Directors and agencies (Creative and Digital). Delivered brand reports and data analysis, including Reach, KPIs, Benchmarking, and Learnings.

Supported strategic media planning, including the planning and implementation of marketing and advertising campaigns. Planned integrated (offline and digital) media campaigns, touching both brand building and lead generation initiatives. Managed campaign setup, planning, tracking & reporting, and budgeting to achieve client goals and objectives. Achieved Golden EFFIE 2011-12 Branding Campaign 'Apellidos' 'Jueves de Pavita' for San Fernando.