Developed and managed the company's website, focusing on conversion and user experience. Managed Google Ads and Meta Ads campaigns, with an emphasis on performance, results measurement, and Google Analytics analysis. Participated in the development of the e-commerce channel and marketplaces, analyzing performance and growth opportunities, and optimizing on-page SEO, site performance, and accessibility. Coordinated with the commercial team to align products, promotions, and sales objectives. Evolved into product management tasks, analyzing sales data to define product mix, import quantities, and commercial viability.

Provided comprehensive site supervision for high-rise residential developments. Conducted daily progress tracking, time control, and contractor coordination. Managed critical milestones (slab pours, deadlines, and regulations). Provided technical support through plans and 3D models. Managed after-sales service and customer support.

Participated in comprehensive high-end home renovation projects, from execution to final delivery. Provided daily site supervision, progress and timeline control, and contractor coordination. Conducted budget analysis and review for technical and economic decisions. Developed technical documentation and detailed plans (custom furniture, constructive elements, and exteriors). Coordinated with suppliers and contractors during project execution.