▪ Managed a complex LATAM territory, achieving sustained NNARR growth through the acquisition of high-value Enterprise, Corporate, and SMB clients. ▪ Analyzed usage metrics and purchasing behavior of active clients to uncover expansion opportunities: based on Saint-Gobain's consumption history, I designed a targeted upselling proposal that drove a 30% increase in their annual billing with Sovos. ▪ As part of the strategic Escontech–Entel alliance, I was assigned to lead the training, coaching, and supervision of Entel's commercial team: I ran weekly sessions on product knowledge, sales tactics, and active portfolio management, accelerating the team's ability to generate and close opportunities. ▪ Led strategic negotiations with major regional corporations, coordinating with global partners such as Tungsten/Deloitte and key alliances including Entel and the Asociacion de Bancos del Peru, closing deals that exceeded annual revenue targets. ▪ Deployed AI-powered tools (Lusha, Apollo, PhantomBuster) and sales intelligence platforms (ZoomInfo, SalesLoft, SFDC, Sales Navigator) to optimize pipeline generation and shorten the sales cycle.

▪ Led a team of 6 professionals to execute the commercial and digital marketing strategy, growing organic traffic and conversion rates through integrated on-page/off-page SEO and SEM/PPC campaigns. ▪ Designed and monitored the Annual Marketing Plan, developed pricing models for target markets, and built strategic partnerships that significantly improved brand visibility.

▪ Led national branding strategy and channel expansion, directly supervising 5 marketing professionals and indirectly managing 8 regional sales managers. ▪ Designed and delivered training programs for customer service and call center teams, covering opening, demonstration, and closing techniques; also provided individual mentoring to the freelance sales team, focused on professional growth and performance improvement. ▪ Designed sales force incentive programs and expanded the freelance distribution network, achieving sustained brand positioning through integrated ATL, BTL, and digital campaigns. ▪ Managed the annual marketing budget (P&L), leading the evaluation, selection, and negotiation of graphic suppliers, advertising agencies, and media outlets: every vendor was assessed against ROI and cost-efficiency criteria, ensuring the department's investment translated into measurable results and sustained profitability.

▪ Designed and executed the Annual Marketing Plan for all 6 company brands (EOCA), including budget planning, advertising agency management, and media negotiations. ▪ Drove department growth: the marketing plan implemented led to a budget increase of over 500% for fiscal year 2012 vs. the prior year, reflecting measurable impact on business results. ▪ Developed strategic alliances to strengthen brand positioning, provided support to the sales team, and planned high-impact institutional events.

▪ Led a full national brand identity redesign and repositioning of the children's meal, managing franchisee relationships and coordinating 26 regional managers across the entire country. ▪ Administered the company's marketing fund (area P&L), negotiating with advertising agencies, mass media, and strategic suppliers such as Coca-Cola and Nestle to generate profitable promotions through cost optimization. ▪ Designed the Annual Marketing Plan, managed strategic alliances —including a cause-related campaign with Sanitas Venezuela— and implemented sales and transaction analytics to adjust tactics in real time.