Lead digital and ecommerce marketing strategy for Levi’s Andes (Chile & Peru). Own and manage the digital budget, optimizing investments to maximize ROI. Execute full-funnel media campaigns (Google and Meta Ads), Organic Social, SEO, Email Marketing, Influencer Marketing and Marketplace Ads. Conduct analysis of campaign and ecommerce performance using GA4, dashboards, and experimentation frameworks. Coordinate with cross-functional teams (product, merchandising, ecommerce, retail, wholesale) to ensure consistent customer journeys and omnichannel brand alignment. Ensuring a unified brand identity across digital channels in Levi.cl and Levi.pe pure players and marketplaces. Creation, adaptation and delivery of all assets required for e-commerce catalog.

Coordinate the full Retail GTM execution for consumer product launches across all LATAM countries, ensuring on-time and high-quality implementation. Manage POSM localization, translation, design, and delivery for the entire region. Lead pre-launch readiness by gathering in-store requirements and ensuring asset availability for each market. Oversee the execution of Displays, In-Store Marketing, field force deployment, trainings, and reporting maintaining brand consistency across countries. Organized and executed the LATAM 2021 Retail Workshop in Guayaquil, coordinating logistics, agenda, and cross-country participation. Delivered monthly retail performance reports and conducted post-launch KPI follow-ups to evaluate execution and identify improvement opportunities.

Managed key CPG accounts by identifying growth opportunities and driving successful contract renewals. Acted as a Customer Success partner, providing data-driven insights from Trax’s platform, delivering trainings, and optimizing user experience to improve in-store execution and data quality. Supported clients in achieving Trade Marketing and operational KPIs, including variable compensation models, through continuous performance monitoring and strategic recommendations. Built strong client relationships by proactively addressing needs, resolving issues, and ensuring seamless adoption of Trax solutions.