Simera Professional Key (SPK)

Anna D

Brasil

New Business Analyst (BDR/SDR) - International & National B2B

$ 2,200/month

9 yrs exp

* Senior professional with over 15 years of experience in end-to-end customer lifecycle management, from prospecting to loyalty. Specialist in CRM, data analysis, and retention strategies, with proven expertise in reducing churn and increasing customer satisfaction. Fluent in English, I have worked in national and international markets (B2B and B2C), combining strategic commercial vision with impeccable operational execution. Currently applying AI tools knowledge to optimize and scale customer s…

Skills

A/B Testing
Account Management
Customer Relationship Management
Data & Analytics
Data Analysis
Data Analytics
Demand Generation
E-Commerce
Email Marketing
HR Negotiation
HubSpot
Jira
Lead Generation
Management
Negotiation
Operations Management
Pre-Sales
Product Management
Project Management
Retail
Sales
Salesforce
Sales Management
Scrum
API Testing
B2B Sales
B2C Sales
Campaign Creation
CRM
Customer Success
Funnel Management
Key Account Management
Kustomer
Lead Generator
NPS
OKR
Post-sales
Product Manager
Production Management
Property Management
Relationship Manager
Sales Navigator
Sales Strategies
Cold Emailing
Reputation Management
Client Relationship Management
Churn Reduction
Managment
Task Prioritization
Ecommerce
remote work
strategic management
Negociation
Client Relationship Management,
Digital Campaign Creation
Sales Optimization
project lifecycle management
Closing
Data-Driven Decision Making
Hubspot
CSAT
After-sales
Negotiations
Wholesales
IT Project Management
Supplier Relationship Management
Relationship Managment
Sales Development
e-mail marketing
Campaign Coordination
sales funnel
Basic Data Analysis
B2B Account Management
Key Account Management (KAM)
Campaign Ideation
Relationship management
Spatial Analysis
Relatio management
Data Analysis,
customer experience management
• Data analysis
HR managment
ERP Management
Project Management,
Client Relationship Managements
BPO management
management
Retail Marketing
consultive sales
Strategic Resource Management
aircall
Strategic Account Management
Carrier Relationship Management
User Account Management
Reservations Management
B2B Relationship Management
Churn Prediction
Customer Lifecycle Management
Strategy Management
Strategic Key Account Management
Customer Account Management
Tme Management
ticket lifecycle management
Salesforce CRM
Email Marketing Design
SalesQL
Sales Funnels
Salesforce.com
Bank Account Management
Customer Success Lead
Project Manegement
Outbound Prospecting
SLE management
Salesforge
Negotiating
Consultative Sales
SaaS Customer Success
negotiaton
Product Backlog Management
QA Testing
Saleforce
Hub Spot
AB testing
Account management
Backlog Prioritization
Data Driven Decision making
AI Product Management
Customer.io
Costing
B2B Negotiation
Sales Funnel Management
WhatsApp Business API
Data-Driven Decision Making & Analytics
AI Testing
HR management
Product Data Management
SKU management
Data-Driven Decision-Making
Remote work
WhatsApp Business
Vendor Relationship Management

Anna D

Brasil

New Business Analyst (BDR/SDR) - International & National B2B

$ 2,200 /month

Part Time: $ 1,250/month

9 yrs exp

Skills

A/B Testing
Account Management
Customer Relationship Management
Data & Analytics
Data Analysis
Data Analytics
Demand Generation
E-Commerce
Email Marketing
HR Negotiation
HubSpot
Jira
Lead Generation
Management
Negotiation
Operations Management
Pre-Sales
Product Management
Project Management
Retail
Sales
Salesforce
Sales Management
Scrum
API Testing
B2B Sales
B2C Sales
Campaign Creation
CRM
Customer Success
Funnel Management
Key Account Management
Kustomer
Lead Generator
NPS
OKR
Post-sales
Product Manager
Production Management
Property Management
Relationship Manager
Sales Navigator
Sales Strategies
Cold Emailing
Reputation Management
Client Relationship Management
Churn Reduction
Managment
Task Prioritization
Ecommerce
remote work
strategic management
Negociation
Client Relationship Management,
Digital Campaign Creation
Sales Optimization
project lifecycle management
Closing
Data-Driven Decision Making
Hubspot
CSAT
After-sales
Negotiations
Wholesales
IT Project Management
Supplier Relationship Management
Relationship Managment
Sales Development
e-mail marketing
Campaign Coordination
sales funnel
Basic Data Analysis
B2B Account Management
Key Account Management (KAM)
Campaign Ideation
Relationship management
Spatial Analysis
Relatio management
Data Analysis,
customer experience management
• Data analysis
HR managment
ERP Management
Project Management,
Client Relationship Managements
BPO management
management
Retail Marketing
consultive sales
Strategic Resource Management
aircall
Strategic Account Management
Carrier Relationship Management
User Account Management
Reservations Management
B2B Relationship Management
Churn Prediction
Customer Lifecycle Management
Strategy Management
Strategic Key Account Management
Customer Account Management
Tme Management
ticket lifecycle management
Salesforce CRM
Email Marketing Design
SalesQL
Sales Funnels
Salesforce.com
Bank Account Management
Customer Success Lead
Project Manegement
Outbound Prospecting
SLE management
Salesforge
Negotiating
Consultative Sales
SaaS Customer Success
negotiaton
Product Backlog Management
QA Testing
Saleforce
Hub Spot
AB testing
Account management
Backlog Prioritization
Data Driven Decision making
AI Product Management
Customer.io
Costing
B2B Negotiation
Sales Funnel Management
WhatsApp Business API
Data-Driven Decision Making & Analytics
AI Testing
HR management
Product Data Management
SKU management
Data-Driven Decision-Making
Remote work
WhatsApp Business
Vendor Relationship Management

Experience
Education

New Business Analyst (BDR/SDR) - International & National B2B

Glia Innovation

May 2023 - May 2024

- Acted as BDR in active hunting for new business in national and international markets. - Created pre-qualified lead lists using Sales Navigator based on ICP. - Executed structured multichannel prospecting campaigns via email, LinkedIn, and cold calls. - Handled complex product pre-sales for nanotechnology and peptides in cosmetics. - Managed sales funnel in Sales Exact and tracked key KPIs.

Growth & Retention Product Owner (B2B E-commerce)

Heineken Brasil

June 2022 - February 2023

- Strategic Product Owner for B2B sales and e-commerce application focusing on funnel optimization, customer retention, and revenue growth. - Created and monitored churn alert metrics, designed loyalty programs, and automated re-engagement campaigns. - Led continuous optimization of the checkout funnel to reduce cart abandonment. - Mapped customer journey for chatbot automation and collaborated with Marketing and Sales for promotional strategies.

Sales Executive & CRM and Analytics Specialist

Mainetti Brasil

October 2017 - June 2022

- Managed sales funnel and customer relationships, analyzed KPIs, and improved pipeline efficiency.

Sales Executive & CRM and Analytics Specialist

Mainetti Brasil

October 2017 - present

- Strategic CRM & Sales Funnel Management: - Lead configuration, management, and continuous analysis of the sales funnel in RD Station CRM. - Implemented a process for mapping and measuring each funnel stage (Top: - Prospecting; Middle: Qualification/Proposal; Bottom: Closing), calculating specific conversion rates and average time per stage. - Identified critical bottlenecks (e.g., high drop-off rate at qualification stage) and opportunities (e.g., bottom-funnel leads with high potential), directing corrective actions and nurturing campaigns that increased pipeline efficiency. - Creation and implementation of email marketing cadences and segmented campaigns to nurture leads, accelerate conversions, and reduce churn rate - Structured the post-sales funnel, establishing effective communication with billing, production, and logistics departments to ensure perfect product delivery and installation, ensuring ongoing satisfaction.

Smart Scores

Communication

Role Fit

Adaptability

Problem-solving

Smart Skills

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