Spearheading the strategic direction and management of complex client accounts, focusing on high-level marketing consultancy and the delivery of multi-channel growth strategies. Serving as the primary strategic lead for high-value accounts, translating client business goals into comprehensive marketing roadmaps and innovative brand initiatives. Leading the conceptualization and strategy for integrated campaigns, ensuring creative and performance-driven alignment across all client touchpoints. Driving client success through proactive strategic planning, performance reporting, and the identification of new opportunities for brand expansion and revenue growth. Bridging the gap between client vision and internal production, guiding creative and media teams toward the effective realization of overarching marketing strategies.

Leading performance-focused digital marketing strategy and e-commerce marketing strategies, delivering measurable results that drive revenue growth and brand positioning. Developing and executing performance marketing strategies that resulted in revenue growth peaks of up to 122%. Management of the complete content strategy, utilizing Notion for collaborative planning, from initial concepts to overseeing creation for platforms such as Instagram, TikTok, RD Station and Klaviyo for Email Marketing, and implementation of brand strategy and management initiatives to strengthen brand recognition. Structuring and executing CRM & marketing automation campaigns, including the creation of automation flows for sales recovery and customer base re-engagement. Leading the end-to-end digital marketing plan, encompassing cross-channel campaign management and marketing analytics & KPI reporting on Shopify and Meta to ensure alignment with company growth and sales targets.

Leading Integrated Marketing Communications IIMC) and digital marketing strategies focused on international events, delivering significant results for global brand positioning. Implemented new digital communication strategy that resulted in significant increase in social media engagement metrics and strengthened the company's online presence; Successfully led a corporate visual identity redesign project (rebranding), overseeing the implementation on the company's CMS platform and ensuring consistency across all platforms; Develop and execute cross-channel campaigns, including management of paid media strategy, content creation, and comprehensive social media management; Establish strategic partnerships and managed stakeholder relations with international entities and government authorities to facilitate event promotion; Responsible for multilingual content creation, including production and adaptation of strategic materials for different international markets; Manage relationships with partner agencies and suppliers, ensuring deliverables aligned with strategic objectives and brand identity; Lead end-to-end digital communication strategy, from initial planning phases to performance analytics, directly contributing to the company's international growth and recognition;

Promoted to Analyst after 10 months based on performance. Led the brand's digital communication strategy to full internal management, driving significant growth in audience engagement and Brand Awareness. As Marketing Analyst: Developed and executed a multi-platform content strategy, ensuring brand consistency and increasing engagement metrics. Created compelling visual content using Adobe Creative Suite, resulting in significant follower growth. Built strategic partnerships that expanded the customer base through lead generation and qualified referrals. Implemented a performance monitoring system based on marketing analytics & KPI reporting, creating monthly reports with insights that influenced the company's strategic direction. As Marketing Assistant: Provided key support to the marketing team, using Google Suite (Docs, Sheets, Slides) to manage content calendars, organize project tasks, and report on initial campaign data. Assisted in managing content and community engagement across various social channels, including Instagram, Facebook, and Pinterest, contributing to increased brand visibility.