Directed a team of engineers in India to execute high-priority LATAM requirements, managing the end-to-end technical lifecycle from requirement translation to code review and final deployment. Orchestrated the migration of legacy data pipelines from Snowflake to Databricks for LATAM, refactoring scripts to reduce processing time by 40% and establishing a unified data architecture. Directed the commercial and technical evaluation and restructuring of third-party data contracts, achieving 15% cost savings and establishing the department's first real-time Media Compliance & Audit framework for Mexico. Developed and deployed an algorithm for basket analysis and identified key cross-selling correlations that dictated promotional strategies for seasonal campaigns. Developed workflows to map retailer store performance, enabling leadership to redirect resources from saturated zones to high-growth clusters. Partnered with the finance team to automate and oversee monthly fiscal closings, managing the full lifecycle of ETL pipelines and maintaining data integrity for regional performance reporting. Managed the data budget and spearheaded the renegotiation of external partnerships, delivering a 15% reduction in OPEX while integrating new Media Compliance auditing capabilities. Engineered a "zero to one" market visibility ecosystem for the e-retail department, providing real-time competitive intelligence for monitoring product health and increasing market intelligence to recapture lost revenue.

Operated as the head of Business Intelligence, reporting directly to the VP of Sales & HR. Established the data engineering function from scratch, defining the technology and protocols for data visualization. Developed risk assessment algorithms to forecast customer churn rate, generating recovery lists and enabling the collections team to prioritize high-value accounts and reduce default rates. Engineered automated SQL and Power Query solutions to replace manual Excel dependencies, driving a 50% reduction in reporting latency. Re-architected the Human Resources data ingestion pipeline, standardized unstructured inputs from recruiters, and deployed a People Analytics dashboard to visualize retention rates and vacancy fulfillment by region.

Conducted exploratory data analysis on revenue streams, presenting data-driven stories to stakeholders that highlighted underperforming segments. Designed interactive Power BI dashboards that translated raw data into calls to action for operational teams.

Led digitalization mandates for clients, transitioning operations from paper trails to data architectures. Designed database schemas and ETL strategies, translating client requirements into actionable, real-time dashboards.

Analyzed user behavior to identify drop-off points in the sign-up funnel, diagnosed and reported critical stoppers, improving user conversion rates. Streamlined data exchange protocols for clients, significantly reducing error rates and improving client satisfaction scores.