Independent contractor, focused on developing business initiatives in new markets and new opportunities. Supported administrative tasks, logistic support for buying, and social work.

Developed marketing and communications campaigns with a focus on media planning and strategy development for local, regional, and global campaigns in Peru. Innovated media and external touchpoints to enhance brand campaign performance and drive customer experience. Ensured teamwork and high coordination with regional and global teams for campaign development and client recommendations.

Managed brand and sales planning, developing brand communication, launching new products, promotional partnerships campaigns, and strategic sales alliances with sellers and retailers.

Drove sales by planning, coordinating, and executing sales and retail strategies, including online and direct-to-consumer marketing, in-store marketing/promotion, product strategy, and visual merchandising. Gained international work experience in the retail and personal goods industry during an MBA (2018-19) in the UK.

Achieved effective brand management by developing multi-channel marketing campaigns focused on customer journey, improving brand awareness, enhancing brand experience, and driving customer acquisition. Led brand strategic planning, turning business objectives and annual brand strategy into tactical media plans through traditional and digital media: Digital, TV, Radio, Print, OOH, BTL. Launched global campaigns and local customization for Samsung Wobble, Smart TV, FIFA World Cup, Olympic Games. Managed overall campaigns, executing from briefing to post-campaign analysis, in high coordination with Marketing Directors, regional and local agencies (creative and digital), and local vendors. Visa brand preference improved +4% (2016) and Digital transactions / E-commerce grew +6% (2017).

Led analysis on media delivery and performance to identify trends and patterns in advertising data, and strategically implemented optimization methods to maximize ROI. Managed client campaigns including strategy development, project management, and client communication. Oversaw the planning of marketing campaigns focused on brand strategy and media optimization (Offline - Online). Executed campaigns in high coordination with Marketing Directors and agencies (creative and digital). Delivered brand reports and data analysis: Reach, KPIs, Benchmarking, and Learnings. Samsung sales increased +8% and business goals maximized 'product sold out' for Samsung Smart TV Campaign + FIFA World Cup Brazil 2014.

Supported strategic media planning including planning and implementation of marketing and advertising campaigns. Planned integrated (offline and digital) media campaigns – touching both brand building and lead generation initiatives. Managed campaign setup, planning, tracking & reporting, and budgeting to achieve client goals and objectives. Achieved Golden EFFIE 2011-12 Branding Campaign 'Apellidos' 'Jueves de Pavita' for San Fernando.