Managed influencer campaigns from inception to completion combining strategic planning, logistical coordination, and budget management. Conducted client briefings to understand needs and objectives. Scouted profiles based on relevance, reach, and engagement. Coordinated with influencers and vendors for campaign execution. Responsible for negotiation and coordination of collaborations, contracts, and deliverables. Created a global database of influencers by category and territory. Monitored and tracked communication with influencers. Searched for new business opportunities.

Developed tailored communication strategies for assigned brands. Participated in projects involving Chinese and US markets. Developed social media strategies primarily on TikTok and YouTube. Conducted extensive influencer search in the US across platforms. Identified and categorized influencers for brand suitability. Managed budgets for influencer marketing campaigns. Coordinated product shipments from Amazon warehouses to influencers. Collaborated with Chinese counterparts to align campaign objectives. Supervised product arrivals and ensured timely deliveries. Provided guidelines to influencers and reviewed video drafts. Facilitated completion of collaborations post-publication. Participated in TikTok influencer collaborations via TikTok Shop. Managed influencer campaigns end-to-end combining strategic planning, logistics, and budget management.

Developed influencer marketing strategies and objectives. Scouted profiles considering relevance, reach, and engagement metrics. Analyzed and researched profile KPIs for proposals. Coordinated with influencers and vendors for campaign execution. Responsible for negotiation and coordination of collaborations, contracts, and deliverables with influencers. Monitored and tracked communication with influencers.

Developed advertising campaigns. Planned and supervised digital strategy. Implemented campaigns on Meta, Google Ads, TikTok, and Twitter. Analyzed KPIs to generate reports. Wrote campaign results. Coordinated with clients and shared information with other departments.

Developed communication plans and strategies. Managed influencers and implemented social media campaigns. Maintained updated portfolio of influencers monthly. Direct client contact for campaign briefing and content creation. Monitored and tracked influencers until campaign publication. Produced final and annual campaign reports.

Worked at a multinational media agency making significant impact for brands, businesses, and people.

Implemented campaigns on Facebook, Instagram, and Google Ads. Prepared reports. Closed digital campaigns. Coordinated with media outlets. Implemented advertising purchases in radio, print, TV, OOH, and digital media. Managed and coordinated media order entry with suppliers.