360 DIALOG
January 2023 - present
Owned end-to-end customer onboarding journey for enterprise clients implementing WhatsApp Business Platform, serving as primary point of contact from sign-up through successful deployment and ongoing optimization. Managed a portfolio of high-value accounts through regular performance check-ins, business reviews, and strategic planning sessions to ensure strong ROI and drive customer retention and renewal. Developed and maintained trusted relationships with key stakeholders, including technical teams, business decision-makers, and integrator partners, to facilitate successful implementations. Analyzed customer usage data and sentiment through CSM tooling (Grafana, Databricks) to identify expansion opportunities, predict churn risk, and proactively address customer needs. Built and configured API-based integrations between WhatsApp Business Platform and third-party systems to optimize customer workflows and achieve business objectives. Coordinated QA testing and launch processes for new implementations, providing active monitoring and support to ensure smooth go-lives and customer satisfaction. Delivered one-to-many customer training sessions and office hours on platform features, best practices, and optimization strategies to drive product adoption and value realization. Conducted weekly performance analysis of customer accounts, making data-driven recommendations for improvements that increase engagement, conversion rates, and business outcomes. Coached customers on achieving sales and operational goals by optimizing their use of platform capabilities, resulting in measurable improvements in performance metrics. Managed customer escalations and built risk mitigation plans in collaboration with Account Management and CS leadership, ensuring timely resolution and maintaining SLA compliance. Acted as the voice of the customer by collecting feedback, identifying product gaps, and escalating enhancement requests to Product and Engineering teams to drive continuous improvement. Created customer advocates through exceptional service delivery, collecting NPS scores, testimonials, case studies, and reference contacts for Sales and Marketing initiatives. Supported the Account Management team by sharing adoption insights and growth signals, enabling targeted expansion efforts, and strengthening customer relationships.