Led full-funnel campaign strategy and execution across Meta, Google Ads, and TikTok, with hands-on involvement in ad copy development, creative testing, and landing-page messaging to improve ROI, CPL, CPA, and conversion rates. Wrote and reviewed high-volume paid ad copy for lead-generation campaigns, including headlines, primary text, CTAs, and offer positioning, ensuring clarity, compliance, and conversion focus. Developed website and long-form copy for client landing pages and service pages, translating complex or regulated services into clear, compliant, and consumer-friendly messaging. Managed and mentored media buyers and paid search specialists, overseeing copy QA, creative alignment, and messaging consistency across campaigns. Conducted audience research using CRM, sales data, and performance insights to refine campaign messaging, value propositions, and copy angles. Regularly worked with regulated and wellness-adjacent industries (medical aesthetics, healthcare services, insurance, wellness brands), ensuring ad copy and web content aligned with platform policies and industry compliance standards. Presented campaign performance, copy testing insights, and optimization recommendations to clients, driving long-term growth and expansion into new platforms.

Campaign Manager for major consumer brands including Wendy’s, Subway, Siman, Starbucks, and Pizza Hut, with responsibility for campaign setup, optimization, and copy performance. Wrote and tested Meta ad copy across multiple audiences and formats, focusing on promotional messaging, brand tone, and conversion impact. Delivered detailed performance reports including copy performance insights, audience learnings, and A/B test results. Collaborated with creative and strategy teams to align campaign messaging with brand guidelines and business objectives.

Managed global digital campaigns for brands such as Belkin and Master & Dynamic, supporting campaign delivery, optimization, and QA. Reviewed and validated ad copy, creatives, and landing-page messaging to ensure consistency, accuracy, and platform compliance. Supported campaign performance optimization by monitoring delivery, troubleshooting issues, and collaborating with media and creative teams. Ensured strict QA standards across copy, tracking, and creative assets for international campaigns.