Led the design and experimentation of the Incentives Platform for driver partners, optimizing end-to-end workflows from planning to live operations and post-mortem analysis. Reduced incentive setup time from hours to minutes by redesigning critical internal flows and improving cross-team collaboration processes. Designed and validated new growth experiments to identify low-cost levers for increasing supply hours, resulting in a +7% SH growth and cost reduction from 45 to 26 per SH. Collaborated closely with Product, Engineering, and Data Science teams to align design strategy with business outcomes, ensuring scalable and measurable impact on marketplace efficiency.

Led and mentored a team of 8 designers, fostering a collaborative and growth-oriented culture that resulted in improved design quality and team retention. Collaborated with cross-functional teams to streamline design workflows, enhancing design consistency across products, with the objective of increasing NPS to 75 points. Led the product development unit focused on innovative AI-driven solutions, with the strategic objective of contributing 10% of the company’s total revenue through new product initiatives.

Utilizing user-centric design thinking, crafted an intuitive and innovative user experience, resulting in a 23% increase in task success. Collaborated with cross-functional teams to streamline design workflows, resulting in improved design consistency across products, with the objective of reducing lost revenue by at least 50%. Created prototypes, wireframes, and low/high-fidelity designs using Design Systems across all projects to achieve 100% integration, enhancing design consistency and efficiency. Led user research, conducted usability testing, and interpreted qualitative and quantitative feedback enabling great design decisions, resulting in a 65% faster time to complete tasks. Developed a cutting-edge product leveraging artificial intelligence to unlock a new revenue stream for the company, anticipated to contribute 10% of the revenue from new products.

As the first company's SDR, identified, contacted, and qualified potential customers, resulting in an increase in new business opportunities. Conducted consumer research to pinpoint customer pain points and customize solutions, leading to a rise in lead conversion rates evidenced by the creation of 27 sales opportunities. Collaborated closely with sales executives, providing valuable insights from prospect interactions involving approximately 10 sales executives.

Led and supervised a team of 3 to 10 members, effectively managing project resources and ensuring seamless collaboration. Coordinated and supervised 12 projects for new and small companies, covering market research, organizational strategy, marketing, sales, and finance. Implemented effective metrics and indicators to track 100% of project performance. Led the project selection process for consultancy services, evaluating more than 40 projects, resulting in an increase in high-impact projects.

Worked collaboratively with worldwide co-workers from over 5 different nationalities, fostering a diverse and inclusive work environment. Successfully managed three different shifts, including cleaning, kitchen hand, housekeeping, and reception, maintaining high performance and customer satisfaction rates. Utilized proficiency in English to support effective communication with more than 20 international guests, enhancing guest satisfaction and overall experience.