Led multidisciplinary creative teams delivering bold, functional visual solutions inspired by Rio’s urban identity. Directed end-to-end creative execution across branding, digital, motion, and campaign assets for USA organizations and media personalities, including Turning Point USA (15+ million followers across platforms), Turning Point Action (hosts events with +6,000 participants), and Candace Owens (12+ million followers across platforms), supporting initiatives reaching multi-million-user audiences, while maintaining a consistent, recognizable brand voice across platforms and touchpoints.

Supported two big U.S.-based brands, Cedars-Sinai and Fisher/SMB, designing creative assets for marketing campaigns across digital channels (ads, landing pages, email, and social).

Worked with the Ads team, using Human Interface Design to guide the creation of marketing screens, building them pixel-perfect. Created and adapted global campaigns for multiple regions and languages as well as worked in the launch of the Apple Ads Feature for the Brazilian market. This role was outsourced, with allocation at Apple's Ads team throughout 2024 and January 2025.

Collaborated with global clients including Apple, DirecTV, Balsam Hill, Cedars-Sinai, Nagase, and Atlantic Health System, contributing to new business pitches, scalable creative processes, and complex design systems. Worked closely with global creative and marketing teams, including Japan, while maintaining brand consistency. Applied data-driven design approaches, ensuring all design decisions aligned with user needs and business goals.

Worked with CRM platforms delivering 150+ digital campaigns and 3,000+ assets and digital products, focused on humanizing brands and strengthening employee and customer relationships. Led the redesign of Essilor’s CRM platform, using A/B testing, Hotjar, user journey analysis, behavioral data, and performance metrics to improve engagement and usability, also partnering with brands like Uber and McDonald’s. The platform was awarded a Gold Prize by ABEMD, Brazil’s leading authority in CRM and data-driven marketing. Collaborated with large-scale brands including Shell, AGCO, John Deere, and Volkswagen.

Dedicated to supporting global brand GSK, developing a deep understanding of the brand’s DNA and delivering 100+ integrated campaigns across digital and print, including apps and experiential events. Additional clients included LafargeHolcim and Bradesco, one of Brazil’s largest financial institutions.

As an Ambassador: Responsible for keeping Wattpad a safe, inclusive, and respectful space, reporting any activity that violated their guidelines. As a Content Curation Leader: Managed the Brazilian ambassador team, guiding them in the process of brainstorming new ideas and creating content that was implemented in the platform.

Designed and built desktop and mobile websites and hotsites, leading projects from wireframes to final UI, and implementing front-end solutions using HTML and CSS. Worked with major Brazilian real estate companies including Rossi, RJZ Cyrela, and Gafisa, delivering digital experiences tailored to the Rio de Janeiro market.