• Created detailed specifications, New Design System and documentation for developers to ensure a consistent design across the platforms, enhancing scalability and brand consistency. • Developed interactive prototypes to collect user feedback and validate design assumptions that accurately reflected the desired user experience. • Enhanced the e-commerce checkout menu, ensuring optimal user-flow for a successful buying experience.

• Ensured scalability within tight project timelines, paving the way for future MVP development strategy. • Fostered a collaborative environment, turning into seamless teamwork between the design and developer teams. • Collaborated with stakeholders to define design requirements and ensure a unified vision.

• Led Design Research initiatives, crafting user-centric interface designs for a B2C product. • Conducted thorough user experience assessments and rigorous UI testing, ensuring optimal usability and customer success and to the overall success of new features. • Managed a comprehensive design system that streamlined product development and improved user experience and brand consistency.

• Improved multiple Crypto and Banking projects through strategic enhancements that translated onto better usability and more established brand. • Conducted research, redesigned, and performed user flow testing for KYC (Know your customer) compliance project and a Wallet app. • Took the lead in mentoring a junior designer and coordinated processes across multiple teams for streamlined efficiency.

• Created graphic pieces and animations for successful digital advertising campaigns on social media platforms, and successfully attracted new customers and boosted sales. • Led web page artistic direction, increasing traffic and sales. Collaborated with a Frontend developer to enhance the brand and advance my transition to UX/UI design.