Conceive and execute marketing strategies to enhance the visibility and positioning of the company's products, ensuring a significant impact on consumer perception. Lead the growth of the country's most prominent loyalty programs, www.clubmiles.com.ec and www.pichinchamiles.com.ec, spearheading initiatives that strengthened customer relationships and optimized retention. Comprehensive guidance on the development and management of marketplaces www.sorvo.com.ec, www.grandetable.com.ec, leading the implementation of strategic tactics to ensure sustained growth in the market.

Lead the development of the DTC (Direct to Consumer) channel in Ecuador, through e-commerce as a sales channel for Cervecería Nacional products. Market launch of Cervecería Nacional's direct-to-consumer beverage delivery service in Ecuador (formerly Fiesta Cerca, now TaDa www.tadadelivery.com.ec). Lead and develop a multifunctional team in various areas such as operations, marketing, commercial strategy, finance, and commercial agreements. Key achievements: In 8 months of operation, we reached 15,000 orders vs. the 8,000 target. Opened 20 distribution points (dark stores). Achieved a Net Revenue 25% above the annual target. Reached over 8,000 active consumers, with a retention rate of 42% and a purchase frequency of 2.6. In less than a year, we became the largest beverage delivery app in Ecuador.

• Created a new concept of business to solve issues of a specific audience. • Created and monitored promotional approaches to increase sales and profit levels. • Studied market to determine optimal pricing of services and to capitalize on emerging opportunities. • Devised processes to boost long-term business success and increase profit levels. • Consulted with customers to assess needs and propose optimal solutions. • Trained and motivated employees to perform daily business functions.

• Created and developed the annual marketing plan for 6 countries) • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. • Utilized market trends and target audience statistics to effectively and appropriately market products. • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.

* Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through. • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results. • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities. • Balanced profit, volume and share objectives to deliver long-term growth. • Drove brand awareness across various categories and products.