Simera Professional Key (SPK)

Leticia P

Peru

Graphic Designer

$ 2,900/month

4 yrs exp

Visual Designer specializing in Brand Identity and Art Direction. Focus on developing visual systems tailored to each project's context — moving away from fixed styles to honor the unique DNA of every brand. The approach is rooted in research and conceptual thinking, with a priority on structure and consistency to communicate ideas with clarity. Design as a strategic tool to solve problems, balance logic with impact, and contribute to real change.

Skills

  • Adobe Illustrator
  • Branding
  • Social Media
  • Adobe After Effects
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe XD
  • Canva
  • CapCut
  • CAT Tools
  • Figma
  • Training and Development Analysis
  • Visual Identity
  • Social Media Copy
  • Adobe Firefly
  • Creative Strategy
  • Learning and Development
  • Strategic Communication
  • ALM Tools
  • Team Training & Development
  • AI tools
  • Graphics design
  • ICT Tools
  • Creative Strategist
  • BI Tools

Leticia P

Peru

Graphic Designer

$ 2,900 /month

4 yrs exp

Visual Designer specializing in Brand Identity and Art Direction. Focus on developing visual systems tailored to each project's context — moving away from fixed styles to honor the unique DNA of every brand. The approach is rooted in research and conceptual thinking, with a priority on structure and consistency to communicate ideas with clarity. Design as a strategic tool to solve problems, balance logic with impact, and contribute to real change.

Skills

  • Adobe Illustrator
  • Branding
  • Social Media
  • Adobe After Effects
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe XD
  • Canva
  • CapCut
  • CAT Tools
  • Figma
  • Training and Development Analysis
  • Visual Identity
  • Social Media Copy
  • Adobe Firefly
  • Creative Strategy
  • Learning and Development
  • Strategic Communication
  • ALM Tools
  • Team Training & Development
  • AI tools
  • Graphics design
  • ICT Tools
  • Creative Strategist
  • BI Tools

Graphic Designer

Corazon de Leon Investments S.A.C.
April 2025 - January 2026

Skills: Social Media • Project Management • Digital Media • Graphic Design Software • Graphic Communication

Graphic Designer

koete, design + development
January 2024 - December 2024

Participated in design projects for institutions such as PUCP and international brands.

Digital Media Producer

La Burra Producciones
January 2024 - December 2025

• Led the development of the visual identity and creative direction for a television program broadcast on Movistar TV, creating a complete on-screen and digital graphic system. • Developed campaign-related visual assets across multiple formats, ensuring consistency in storytelling and execution. • Collaborated with marketing and content teams to translate concepts and narratives into strong visual outputs.

Freelance Graphic Designer

Conjunto Studio
January 2024 - present

• Designed graphic pieces for gastronomic brands, including restaurants of Grupo Acurio • Worked on branding, editorial, and concept-driven visual projects, developing assets, mockups, and presentations from ideation to final delivery. • Contributed to the conceptualization and visual execution of graphic pieces for a Peruvian film presented at the Tribeca Film Festival. • Collaborated within multidisciplinary teams, supporting visual storytelling and presentation of ideas.

Graphic Designer

Lion Lab
January 2023 - December 2024

• Designed visual assets following brand and campaign guidelines for agency clients. • Supported the development of visual identities, mockups, and presentations alongside senior creatives.

Smart Scores

Communication
90
Role Fit
90
Adaptability
90
Problem-solving
85
Simera English
85
Drive/Initiative
95
Professional Presence
100

Smart Skills

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