Simera Professional Key (SPK)

Veronica O

Uruguay

Digital Marketing & Communications Specialist

10+ yrs exp

Verónica es una profesional en marketing con una sólida formación académica en ciencias de la comunicación, una carrera técnica en marketing y una maestría en negocios digitales. Cuenta con casi ocho años de experiencia en CRM, especialmente en la industria de casinos online, donde ha trabajado con plataformas como Emarsys durante cinco años. En su rol como ejecutiva de CRM, ha liderado la creación, diseño, ejecución y optimización de campañas de email marketing y flujos automatizados, abarcan…

Skills

A/B Testing
Affiliate Marketing
Agile
Agile Project Management
B2B Marketing
Business Intelligence
Customer Retention
Demand Generation
Digital Marketing
Email Marketing
Facebook Ads
Google Ads
Google Analytics
Google Apps
HubSpot
Inventory Management
Jira
KPI Reports
Lead Generation
Marketing Automation
Marketing Management
Marketing Strategy
Multi-Channel Marketing
Online Marketing
Performance Testing
Product Management
Project Management
QlikView
Query Optimization
Salesforce
SEO
SIEM
Vendor Management
Agile Methodology
API Testing
Asana
B2C Marketing
BI Reporting
Budget Management
Calendar Management
Canva
Canvas
Confluence
CRM
Customer Relations
Data Driven Marketing
Digital Project Management
Google AdMob
Google Adwords
HR Analysis
Instagram Ads
Klaviyo
KPI Analysis
Lead Generator
Learning Specialist
Marketing
Marketing Specialist
Meta Ads
Notion
Organic Media Management
Paid Media Management
Power BI
Production Management
Property Management
Reporting
SEM
Shopify
Slack
Social Media Management
STEM
Trello
Google Tag Manager
Customer Orientation
HubSpot CRM
Lead Management
Multichannel Marketing
Customer Segmentation
Conversion Rate Optimization
SEO/SEM
Marketing Automation Tools
Conversion Rate Optimization (CRO)
ROI Analysis
Agile Methodologies
Team Leadership
Cross-functional Collaboration
Churn Reduction
Instagram
Business Intelligence Tools
Agile/Scrum Methodologies
Bid Management
Market Sizing
Budget management
Growth marketing
E-Marketing
PowerBI
SaaS marketing
Project Manager
Social Project Management
digital marketig
Project managment
Digital Marketing Strategist
Growth Marketing Specialist
loyalty
Paid Media
project mnangement
Legal Project Management
notion
E-commerce Strategies
marketing strategies
Hubspot
project managmenet
Lifecycle marketing
Data-Driven Marketing
Model Optimization
HR Strategy
SEMrush
Hybrid Project Managerment
Contract Analysis
IT Project Management
Media Management
PMO and Project Management
Project managemet
Advanced excel
Complex Project Management
e-mail marketing
lead nurturing
lead nuturing
Digital marketing
Omnichannel Marketing Strategy
Global Team Leadership
Multichannel prospecting
Salesforce / CRM
advance excel
Email marketing strategy
Loyalty Programs
Email Marketing & Automation
Cross functional Collaboration
Cross-Functional Team Collaboration
Cross-functional Team Coordination
Retention
Cross-functional Coordination
Google Add
Crossfuntional Colaboration
Digital Media & Marketing
Project Management,
Cross-Functional Collaboaration
Cross-Cultural Collaboration
Paid Media Management,
Email Marketing Automation
Cross-Functional Collaboration & Oversight
Gogle Ads
Retail Marketing
GA4
Business Intelligence (BI)
Google Analytics 4 (GA4)
CRM and marketing automation
Conversion Optimization
Advanced Excel
Tender management
Google Analytics (GA4)
Methodologies
Churn Prediction
PMO & Project Management
Debt Management

Veronica O

Uruguay

Digital Marketing & Communications Specialist

10+ yrs exp

Skills

A/B Testing
Affiliate Marketing
Agile
Agile Project Management
B2B Marketing
Business Intelligence
Customer Retention
Demand Generation
Digital Marketing
Email Marketing
Facebook Ads
Google Ads
Google Analytics
Google Apps
HubSpot
Inventory Management
Jira
KPI Reports
Lead Generation
Marketing Automation
Marketing Management
Marketing Strategy
Multi-Channel Marketing
Online Marketing
Performance Testing
Product Management
Project Management
QlikView
Query Optimization
Salesforce
SEO
SIEM
Vendor Management
Agile Methodology
API Testing
Asana
B2C Marketing
BI Reporting
Budget Management
Calendar Management
Canva
Canvas
Confluence
CRM
Customer Relations
Data Driven Marketing
Digital Project Management
Google AdMob
Google Adwords
HR Analysis
Instagram Ads
Klaviyo
KPI Analysis
Lead Generator
Learning Specialist
Marketing
Marketing Specialist
Meta Ads
Notion
Organic Media Management
Paid Media Management
Power BI
Production Management
Property Management
Reporting
SEM
Shopify
Slack
Social Media Management
STEM
Trello
Google Tag Manager
Customer Orientation
HubSpot CRM
Lead Management
Multichannel Marketing
Customer Segmentation
Conversion Rate Optimization
SEO/SEM
Marketing Automation Tools
Conversion Rate Optimization (CRO)
ROI Analysis
Agile Methodologies
Team Leadership
Cross-functional Collaboration
Churn Reduction
Instagram
Business Intelligence Tools
Agile/Scrum Methodologies
Bid Management
Market Sizing
Budget management
Growth marketing
E-Marketing
PowerBI
SaaS marketing
Project Manager
Social Project Management
digital marketig
Project managment
Digital Marketing Strategist
Growth Marketing Specialist
loyalty
Paid Media
project mnangement
Legal Project Management
notion
E-commerce Strategies
marketing strategies
Hubspot
project managmenet
Lifecycle marketing
Data-Driven Marketing
Model Optimization
HR Strategy
SEMrush
Hybrid Project Managerment
Contract Analysis
IT Project Management
Media Management
PMO and Project Management
Project managemet
Advanced excel
Complex Project Management
e-mail marketing
lead nurturing
lead nuturing
Digital marketing
Omnichannel Marketing Strategy
Global Team Leadership
Multichannel prospecting
Salesforce / CRM
advance excel
Email marketing strategy
Loyalty Programs
Email Marketing & Automation
Cross functional Collaboration
Cross-Functional Team Collaboration
Cross-functional Team Coordination
Retention
Cross-functional Coordination
Google Add
Crossfuntional Colaboration
Digital Media & Marketing
Project Management,
Cross-Functional Collaboaration
Cross-Cultural Collaboration
Paid Media Management,
Email Marketing Automation
Cross-Functional Collaboration & Oversight
Gogle Ads
Retail Marketing
GA4
Business Intelligence (BI)
Google Analytics 4 (GA4)
CRM and marketing automation
Conversion Optimization
Advanced Excel
Tender management
Google Analytics (GA4)
Methodologies
Churn Prediction
PMO & Project Management
Debt Management

Experience
Education

Digital Marketing & Communications Specialist

Uruguay XXI

August 2025 - present

Support the development and international promotion of the Uruguay Country Brand strategy. Manage digital campaigns, events, institutional communications, and content creation aimed at strengthening brand positioning nationally and internationally. Coordinate public-private partnerships to reinforce the country brand ecosystem. Handle brand licensing and develop multichannel communication materials.

Digital Marketing & Communications Specialist – Country Brand

Uruguay XXI

August 2025 - present

Developed and promoted the country brand internationally. Managed digital campaigns, events, and institutional communication. Coordinated public-private partnerships. Developed multichannel materials.

Senior E-commerce Analyst

Polakof (Retail)

January 2025 - August 2025

Co-led the e-commerce unit. Developed strategies for traffic growth, customer retention, and conversion. Managed paid media campaigns. Optimized the conversion funnel (CRO). Analyzed KPIs and made data-driven decisions.

Senior E-commerce Analyst

Polakof

January 2025 - August 2025

Co-led the e-commerce unit. Developed strategies for traffic growth, retention, and conversion. Managed paid media campaigns. Optimized the conversion rate (CRO). Analyzed KPIs and made data-driven decisions.

Senior Marketing & CRM Analyst

GeoGaming Group

April 2022 - June 2024

Led CRM strategy for Brazil. Designed lifecycle campaigns (onboarding, retention, reactivation, VIP). Performed advanced segmentation with Optimove. Analyzed KPIs including NGR, GGR, churn, LTV, and conversion. Managed acquisition campaigns.

Senior Marketing & CRM Analyst

GeoGaming Group

April 2022 - June 2024

Led CRM strategy for Brazil. Designed lifecycle campaigns for onboarding, retention, reactivation, and VIP customers. Performed advanced segmentation using Optimove. Analyzed key performance indicators (KPIs) such as NGR, GGR, churn, LTV, and conversion. Managed acquisition campaigns.

Senior Marketing & CRM Analyst

E-Lace Media Services (Betmotion)

August 2017 - February 2022

Led marketing strategy for Brazil for over four years. Executed multichannel campaigns using Emarsys (email, push, SMS, social). Managed paid media and optimized ROI. Developed SEO/SEM and affiliate strategies. Developed lifecycle marketing initiatives.

Senior Marketing & CRM Analyst

E-Lace Media Services (Betmotion)

August 2017 - February 2022

Led marketing strategy for Brazil for over four years. Executed multichannel campaigns with Emarsys including email, push notifications, SMS, and social media. Managed paid media and optimized return on investment (ROI). Developed SEO/SEM and affiliate strategies. Developed lifecycle marketing programs.

Marketing & Communications Consultant

Freelance

January 2016 - December 2020

Provided strategic consulting services for companies and NGOs. Developed digital and content strategies. Improved conversion and brand positioning.

Marketing Manager

MundoMac

January 2015 - December 2016

Developed marketing and communication strategy. Managed campaigns and promotions. Consolidated brand presence.

Marketing Assistant

Monte Cudine

January 2014 - December 2015

Executed multichannel campaigns. Coordinated with agencies. Organized events.

Risk Analyst / Operations Analyst

Despegar.com

January 2010 - December 2014

Analyzed fraud and risk. Optimized operational processes. Generated strategic reports.

Smart Scores

Communication

Role Fit

Adaptability

Problem-solving

Smart Skills

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