Wrote and edited internal production manuals, visual workflows, and real-case production control forecast simulations to train teams on processes. Streamlined communication between internal departments and international clients, translating technical details into clear, actionable updates. Ensured brand guidelines and client expectations are met in all documentation and correspondence. Achievement: Took on new purchase orders from clients, increasing garment production by 20%, therefore boosting client satisfaction.

Led sales strategies focused on the construction and engineering sectors, positioning Caterpillar brand for key clients. Supervised the development of digital marketing campaigns and social media content, enhancing brand visibility and perception in the market. Coordinated CAT’s participation in strategic events, generating new business opportunities and strengthening business relationships. Achievement: Sales boosted by 5% and increased brand awareness by 2% through a targeted marketing campaign as a collaborator, improving organic traffic by 6%.

Spearheaded the initiative to provide valuable customer insights to the corporate marketing team, resulting in better-qualified leads. Actively communicated with the marketing department to articulate specific needs, leading to the creation of customized and effective sales materials. Collaborated on developing various promotional materials, ensuring alignment with customer expectations and enhancing the sales team’s ability to close membership sales. Increased lead acquisition by 8% and improved sales outreach by 12% through data-driven strategies and fostering key partnerships. Collaborated in a field Marketing campaign in Spanish/English to reach Latin American customers, bringing new leads as customers and increasing revenue by 5%. Achievement: Improved 3% in store Membership sales by enhancing promotional strategies through event marketing participation, outperforming sales goals in memberships by 10%.