Defined and executed the digital positioning strategy for the brands Maqui and Maqui New Life in the North American market. Led website optimization and SEO strategy, increasing organic traffic by more than 1,400%. Directed Paid Media campaigns on Google, Reddit, and Instagram, achieving 18,000 daily visits with an optimized budget. Generated a pipeline of qualified leads and strategic business opportunities that fueled sales growth.

Designed and executed the comprehensive digital marketing strategy for the Chilean subsidiary of multinational Esri, boosting B2B client acquisition. Spearheaded the company’s digital transformation during the pandemic, launching the corporate e-commerce platform as a new revenue stream. Directed multichannel marketing initiatives (SEO/SEM, social media, email automation, webinars), driving sustained engagement and conversion growth. Acted as a strategic bridge between traditional and digital marketing, ensuring consistent brand identity across all channels.

Co-founded and managed a digital agency, developing marketing strategies for institutional and consumer brands. Led digital visibility campaigns for Universidad Técnica Federico Santa María and Cervecería Altamira, consolidating their brand positioning.

Managed digital campaigns for multinational corporations such as Samsung, Movistar, Intel, and Kingston. Built and managed proprietary communities (CopaGamer.com, GamerAPP), reaching over 200,000 active users in Latin America.

Directed the production of live events and experiences for Riot Games in Chile and South America, including large-scale finals at Movistar Arena.

Managed international tournaments and live experiences with over 100,000 total attendees, ensuring operational excellence and brand exposure.

Directed the largest gaming community in South America, surpassing 100,000 active users. Implemented digital engagement strategies and in-person events that strengthened loyalty and brand positioning.