Managed TikTok, Reels, and influencer activations across Peru and Bolivia for multiple product verticals. Led social media and influencer campaigns for Yango Taxi, Yango TukTuk, Yango XL, and Yango Business. Oversaw quarterly influencer budgets of $10K+, ensuring KPIs and engagement goals were consistently exceeded. Sourced, negotiated, and briefed influencers aligned with brand objectives and regional audiences. Supervised content creation, approvals, and delivery of assets across platforms and formats. Developed post copy and ensured narrative alignment with brand tone and campaign goals. Built a digital library of UGC and influencer assets, supporting amplification across LATAM.

Managing content and digital strategy for a portfolio of premium travel and hospitality brands, including Private Vacations Utah, Treehouse Lodge, The Villas at Poipu Kai, and Inca Trek. Creating tailored digital content for websites, newsletters, and social platforms that reflects each brand’s voice and guest experience. Planning and managing social media calendars across Instagram, Facebook, and Pinterest. Conducting market research, trend analysis, and audience segmentation to guide content strategy. Executing CRM and email marketing campaigns through Mailchimp and HubSpot. Collaborating with internal teams to align messaging, promotions, and seasonal launches. Monitoring performance metrics and maintaining updated asset libraries to ensure brand consistency.

Leading digital strategy and content execution for brands across fashion, beauty, tech, food & beverage, consumer goods, and B2B services in Latin America, the U.S., and Europe. Managing international creative teams and overseeing the production of tailored visual and written content. Increased client engagement by +45% in 6 months through high-performing organic and paid campaigns. Directed campaigns for a diverse portfolio of clients, including brands in personal care, packaged goods, gastronomy events, and professional advisory services. Oversaw onboarding, contract negotiation, and long-term client relationship management. Built performance dashboards and led continuous optimization based on KPIs. Trained and mentored content teams to strengthen creative output and operational efficiency.

Developed voiceovers and scripts focused on TikTok storytelling and brand personality. Planned content strategies tailored to short-form video performance. Produced and edited videos for digital campaigns and brand launches. Analyzed content performance to identify creative optimization opportunities. Led creative scripting aligned with campaign KPIs and tone of voice. Covered content for product launches and key digital activations. Coordinated with cross-functional teams to ensure timely execution and creative alignment.

Planned and produced strategic content aligned with brand guidelines for New Era. Built and maintained a content matrix to structure social media publishing. Managed day-to-day community engagement and audience interaction. Covered key brand events, delivering real-time content and engagement. Analyzed performance metrics and compiled detailed reports with actionable insights. Optimized workflows using the Sprout Social platform for publishing and reporting. Collaborated with creative teams to ensure brand voice consistency across channels.

Led the in-house social media team for Shapes & Forms, a creative studio based in Los Angeles. Designed and executed multi-platform content strategies to boost brand presence and engagement. Created visual and written content aligned with brand identity and creative direction. Managed day-to-day community engagement to strengthen audience connection and loyalty. Conducted weekly performance reviews and refined content workflows based on KPIs. Analyzed social media metrics to drive continuous improvement and optimize ROI. Increased reach by 3.2x through strategic planning and audience-focused campaigns.

Led creative concept development for print, digital, and social media campaigns across Peru, Colombia, and Ecuador. Executed content strategies for graphic, video, and photographic production. Managed editing and proofreading of copy to ensure brand alignment and tone consistency. Oversaw the development of printed and digital materials for marketing and corporate use. Coordinated content planning and creative communication for brand events. Conducted research and benchmarking to support innovative creative direction. Managed relationships with influencers and PR agencies to amplify campaign reach.

Managed content strategy and daily operations across TikTok, Instagram, and YouTube. Developed creative concepts tailored to brand objectives and local market insights. Created and maintained monthly content calendars to ensure consistency and campaign alignment. Published and optimized multimedia content to maximize engagement and reach. Used Sprinklr for content scheduling, analytics, and performance tracking. Collaborated with creative and account teams to deliver high-impact digital assets. Monitored KPIs and provided recommendations for optimization based on platform data.

Designed digital assets and social content aligned with campaign goals and data insights. Created high-quality visual content to elevate brand presence and engagement. Developed graphic materials for both social media and Always-On campaigns. Collaborated with multidisciplinary teams to execute creative strategies effectively. Applied performance data to refine design approaches and optimize outcomes. Contributed to award-winning projects that earned 2× IAB MIXX Gold Awards (Ecommerce & Performance). Ensured creative consistency and innovation across campaigns and platforms.