• Conducted user research for a travel agency internal application, being the potential users the employees themselves, and travel agents all around the world • Information architecture to distribute the potential content on a visual level, collaborating with developers to understand that distribution on a development level and coordinate the best possible integration between the two disciplines • Created user flow designs to establish the different routes the potential user will face white using the product • Designed wireframes as a way to present the initial skeleton of the content to the client and users, and as a first step for developers to start distributing their resources • Created mockup designs to define the visual elements of the digital product and to establish the different interactions, animations, and rules to be applied when it gets developed and delivered

• Coordinated branding designs for national and international clients, covering from the visual design of the brand to the overall brand structure, communication tone, brand manual and marketing strategy • Designed of digital experiences on both fronts, UX and UI conducting user research to understand the needs for the project, information architecture to structure the potential content of the digital product to be designed, and wireframe design to represent the overall skeleton of the experience, user on the resources of the client and environment • Created interface designs in the form of testable prototypes with Figma, Adobe XD or Sketch collaborating with developers to bring the UX and UI implementation into a development • Designed fully-fledged designs of systems for international clients • Designed brand production for different national and international clients including logo designs, brand manuals for clients to use on different digital and print platforms

• Managed UX/UI teams focused on revenue and conversion optimization throughout a wide range of digital products, from the basic advertisement-focused products, to complex multi form lead generation experiences in the US automotive market • Conducted A/B Testing and Multivariate Testing on portions of the user traffic of digital products for the US Automotive market, covering user impression up to 600k users per month • Collaborated with developers and data analysts to understand the quantitative information and translating it to a usable product • Created brand designs for sub-brands that would be used in the automotive market, each of those tied to a new digital product focused on connecting potential car buyers with car dealerships • Used of Lean UX as a framework for quick deliverance and testing

• Produced more than 150 illustrations for math and grammar books for children on 10th grade in Guatemala • Created the layout design of children books for the editorial