● Defined and executed commercial strategies to achieve and exceed sales targets over 2 Millions USD in the Caribbean region. ● Supervised and coached a multidisciplinary team, including 3 sales consultants, 1 freelance advisor, an installation manager, and an installation assistant. ● Conducted detailed analysis of KPIs to optimize the sales process and ensure alignment with corporate objectives. ● Fostered and maintained strong relationships with key clients in the government and private sectors, ensuring long-term partnerships. ● Coordinated with logistics and installation teams to guarantee timely and high-quality project delivery. ● Oversaw contract administration, compliance, and the management of regional office operations in Barranquilla. ● Negotiated agreements with suppliers and external service providers to optimize costs and enhance operational efficiency. ● Developed and implemented training programs to elevate the team’s performance and drive consistent results.

● Met MRR target by managing a pipeline of opportunities generated by our team SDR colleagues as well as my own prospecting through Apollo and Linkedin Sales Navigator. ● Nurtured prospective clients through the full sales process from product demonstration to trial and close. ● Built and nurtured client relationships throughout the sales and post-sales cycles. ● Contributed to the growth and development of the product by providing feedback from conversations with customers and prospects. ● Engaged with the Sales and business leadership to coordinate marketing and sales activities. ● Updated the CRM to document all activities on opportunities and follow-ups.

● Led and oversaw the design and manufacture development of the different client’s and in-house projects. ● Mapped project direction to both sales and design teams, overseeing scope of work to ensure timely deadline and client satisfaction. ● Achieved monthly sales budget of services and tangibles in the company, implementing the use of PM software, pipeline, and sales funnel. ● Designed and developed proposals for new products and furniture lines. ● Performed strategic surveillance (supply and commercial) and ensured that the product portfolio is consistent with the needs of each client, seeking complete, differentiated, and sustainable solutions. ● Negotiated the agreements, times, and rates of different suppliers and purveyors.

● Set the pace for the strategy and projection of the company for national and international market, handling multiple special and high-value projects, staying on budget and delivery schedule. ● Worked and had direct communication with suppliers in Colombia and China in the manufacture of prototypes, procurement of raw materials, quality control of materials, reverse cost engineering, and quality control in the production line. ● Led sales team, taking into account their different job profiles and the sales budget in a time of downward market crisis and pandemic. ● Managed and led the first sale of the company abroad, while looking for new clients to expand the scope of the company.

● Create, consult and sales of corporate furniture projects for clients of national and multinational companies. ● Site visits, drafting of plans and briefing of client to collect the necessary information for the proposal. ● Prospecting, customer acquisition and follow-up of installed projects, maintaining customer loyalty. ● Generation of orders and production orders, supervision in assembly of projects and installations. ● Market opening with the Regional in the city of Cali, meeting monthly quota and generating billings in projects greater than $250,000,000 COP

● Retail design, management from the concept of the store, to manufacturing and final assembly (Design, plan, materials and project supervision) design of graphic materials, development of the business catalog, and junior sales executive

● CAD-CAM design, handling of projects from concept to prototype (Design, plan, materials, and prototype supervision) for the Fab Lab Barcelona, learning in the management of digital prototyping machines such as the makerbot, iModela, laser cutter and milling.