As a versatile Account Manager & Paid media specialist, excelled in steering diverse brands, demonstrating a track record of reliability and consistently delivering top-notch work. Acted as primary client liaison, providing comprehensive guidance on YouTube products, targeting strategies, and optimization for clients like; Kraft, Chosen Foods, Ralph Lauren, Telemundo, LabCorp. Developed strong customer relationships and resolved service requests promptly. Led kickoff calls, setting clear expectations and performance metrics as the exclusive point of contact for Programmatic Solutions. Crafted mid-campaign and end-of-campaign reports, analyzing data and metrics to measure effectiveness. Managed precise monthly billing reconciliation with the Finance team.

• Led diverse marketing campaigns and managed client relationships. • Work a cross- functional teams to ensure delivery schedules, coordination and execution according to brand alignment. • Development of briefs and leadership of campaign execution for digital and creative campaigns including web, social media, CRM display, SEM, SEO. • Responsible for maintaining and developing customer relationships existing. • Project management in collaboration with the strategy, creative, media, production and finances to ensure proper development of campaigns. • Negotiation and building relationships with vendors in Latin America. • Leadership of teams and multiple accounts like VISA, Duracell, and worked diligently to meet and exceed performance goals. • Management of budgets, forecasts, and exceeded performance goals.

• Managing brand campaigns with the media agency for content creation, campaigns to help brand positioning. • Worked with different teams including, media paid, creative and social media agency. • Proficient in deciphering metrics to evaluate LATAM reports and contribute insights for enhancements and strategies. • Suggest content according to business goals and industry trends. • Oversaw Google campaigns (Learn More and Buy Now) for both regions, including the messaging, assets and planning per country in conjunction with the corporate team. • Agency briefing for media campaigns (i.e. product campaign) to establish media objectives and KPIs. • Partner with Marketing Managers to support any product launch and build a strong strategy for the region. • Planned the execution of campaigns according to the deadlines and workflow.

• Awarded Google's Regional Customer Gold Award for boosting sales up to 50% through digital campaigns. • Coordinated the Marketing team with planning and execution of marketing materials including sales funnel documents along with the strategy for digital marketing campaigns in order to increase sales. • Oversaw $200k+ project budgets with a 150% ROI. • Develop and enhance the brand's identity, by positioning, and messaging to create a compelling and authentic story that captivates different audiences. • Work collaborative with strategy, sales and directors in order to distribute marketing efforts along the projects. • Analyzed and evaluated across digital metrics across media team, social media strategies, and campaigns to enhance brand presence and results. • Managed and executed brand guidelines, briefs, visual assets, institutional materials, and sales support materials. • Evaluated and enhanced content of online pages, blog posts and social media platforms.

• Worked collaboratively with strategy and social media team in order to optimize SEO/SEM and paid media campaigns with regional teams. • Management and direct communication with the global agency and local creative agency for analysis of digital market for brand positioning. • Budget management for annual projections, • Implemented digital innovations and creating parallel strategies to work along with Brand Manager, and General Manager. • Hiring affiliate marketing/ paid media and providing estimates of audience and costs of strategic plans for budget optimization. •Improved short- and long-term digital marketing strategies for campaigns. •Negotiating with advertising partners locally and internationally.

• Management of digital paid media platforms: Facebook - Google Adwords – Youtube - Instagram - Twitter - LinkedIn. • Digital strategies to achieve brand objectives, optimization of metrics and resources, analysis of competition and campaign results. • Development of plans and distribution of effective channels For the following brands: - Rafael Landivar University - Bayer - Canella - Distelsa - Jaguar - Mini cooper - Porsche - Volvo.