Head of Marketing and Business Development Strategy at ApiceFlow (Uruguay & LatAm Region). Defined Go-To-Market (GTM) plan and brand positioning for qualified lead generation. Planned regional GTM strategy including market research, messaging, and marketing campaigns. Drove lead generation and business development through opportunity qualification, establishing a pipeline of qualified contacts. Managed communications, co-branding, and digital channels to ensure consistency and growth. Led brand rebranding and global positioning efforts. Managed key alliances with former clients, agencies, brokers, and industry players to expand the company's network as crucial entry points. Coordinated with sales and technical teams to ensure smooth lead-to-sale transition using monthly KPI reports such as pipeline value, conversion rates, and closed deals.

Marketing Strategy & Campaign Management: Spearheaded the marketing team, designing and executing digital and branding campaigns that aligned with client strategic plans. Coordinated all marketing actions with design, web, and sales teams to ensure a consistent brand presence and optimize demand generation. Project Leadership & Team Management: Successfully led a team of marketing and graphic design professionals, fostering a high-performing environment. Supervised daily operations and delivered a continuous stream of creative projects, including an internal magazine and corporate graphic materials. Performance Analysis & Optimization: Developed, analyzed, and presented key performance metrics and reports for marketing campaigns, providing actionable insights to clients and stakeholders. Implemented process improvements and quality control measures that directly enhanced the efficiency and effectiveness of marketing deliverables. Stakeholder & Cross-functional Collaboration: Served as the main point of contact for international clients, ensuring their marketing needs were met and expectations were exceeded. Collaborated closely with sales, web, and design teams to streamline workflows and ensure seamless project delivery. Digital Expertise & Proficiency: Proficient in creating and maintaining digital content and websites. Experienced in utilizing advanced software like Photoshop for professional photo editing and content creation.

Project Manager with proven track record in marketing and digital project execution. Led cross-functional teams and implemented strategic campaigns driving growth and meeting business objectives. Coordinated with sales, product, and design teams to deliver high-quality digital assets and cohesive brand message. Managed stakeholder relationships and ensured project delivery aligned with organizational goals.

Web and graphic designer for websites. Maintenance of the client's site. SME (Knowledge Transfer): Training new candidates and monitoring the process. Photoshop specialist for the group. WCAG specialist (Web Content Accessibility Guidelines - Group training).

Web and graphic designer for websites and maintenance of client sites. Subject Matter Expert providing training and knowledge transfer to new candidates. WCAG specialist conducting group training on Web Content Accessibility Guidelines. Photoshop specialist for the group.

Web and graphic designer for websites. Maintenance of the client's site. Photoshop specialist for the group. Professional photo editing. Member of the company's internal marketing team. Creation of an internal magazine and corporate graphic materials.

Designed and maintained client websites (web and graphic design). Provided professional photo editing as Photoshop specialist. Contributed to internal marketing group by creating internal magazine and corporate graphic materials.

Optimization of design processes, reducing the completion time of several projects. Preparation of detailed sketches using both digital and traditional media. Close collaboration with copywriters to ensure alignment between text and visual elements. Creation of compelling images by understanding the client's needs. Professional photo retouching using advanced software tools. Editorial design for manuals, magazines, brochures, and posters.

Optimized design processes reducing project completion time. Prepared detailed sketches using digital and traditional media. Collaborated with copywriters to align text and visuals. Created compelling images based on client needs. Designed editorial materials including manuals, magazines, brochures, and posters. Performed professional photo retouching using advanced software tools.