Planned and executed integrated marketing campaigns across digital channels, ensuring brand alignment and regulatory compliance. Managed influencer partnerships and external collaborations to achieve measurable results, optimizing performance using KPIs such as CTR, ER, CPA, and ROI. Led cross-functional coordination to maintain consistent messaging and maximize campaign impact. Negotiated and managed contracts to align marketing strategies with business objectives. Conducted in-depth performance analysis to identify trends, support decision-making, and improve future campaign outcomes.

Directed event marketing projects from concept to completion, managing multiple initiatives concurrently. Coordinated with vendors and partners to ensure on-time, on-budget delivery. Created project timelines, execution plans, and financial projections to meet strategic targets. Fostered strong relationships with stakeholders to ensure alignment and successful delivery.

Coordinated creative and operational teams to deliver digital marketing initiatives, increasing user acquisition and engagement. Oversaw campaign production and media placement on digital platforms to maximize reach and targeting. Developed content strategy and editorial planning for brand growth. Achieved an 8% CTR increase in in-app campaigns and secured top search rankings for strategic blog content. Delivered seasonal campaigns that exceeded previous year’s engagement levels.