• Led rebranding for two companies. • Increased engagement metrics for advising clients from 2% to 30% in less than a month through content marketing. • Increased conversion rates from advised clients from 0% to 50% on Meta Ads. • Reached viral videos with 1M+ views through content marketing on TikTok. • Helped +20 companies to redesign/develop their digital marketing strategy, and accelerate implementation by using AI tools. • Implemented an email automation program that achieved a 30% repurchase rate and increased conversion rates by 25%. Led the IP warming process. • Led the development of two sites and SEO optimization to start driving traffic from Google Ads. Tools: Klaviyo, ChatGPT, Gemmini, Triple Whale, Tydo, Nano Banana Pro, Canva, Google Vids, Jira, Slack, Meets, Zoom, Google Workspace, CapCut, IG Edits, Shopify, Hostinger.

• Led lifecycle and marketing automation strategies for multiple e-commerce brands (including Hopper, TubbyTodd.com, Hatclub.com, and Crocs), driving up to 50% increases in customer lifetime value (LTV). • Designed, rebuilt, and optimized end-to-end lifecycle journeys (welcome, retention, win-back, and promotional campaigns), resulting in a 30% uplift in repeat purchases. • Executed and managed five ESP migrations, ensuring continuity of campaigns, accurate data mapping, and successful rebuilding of templates, flows, and automation logic. • Owned campaign execution in fast-paced environments, including setup, QA, scheduling, deployment, and post-launch performance monitoring. • Implemented and optimized Klaviyo-based automation workflows, leveraging behavioral data, segmentation, and personalization to improve engagement and revenue outcomes. • Coordinated closely with cross-functional teams (design, copy, engineering, and client stakeholders) to launch new automation initiatives, reducing manual processes by 50%. • Maintained strong operational discipline using Jira and analytics tools, ensuring on-time delivery, clear documentation, and visibility into performance and optimization opportunities. Tools: HTML, Liquid, Klaviyo, Iterable, Braze, HubSpot, Yotpo, Twilio, PostScript, Figma, GlockApps, Lastpass, Pitch, Triple Whale, ChatGPT, ChatGPTs like DALL·E, Canva connected with ChatGPT, Gemini, Black Crow, Tydo, and Triple Whale, Slackbot (Slack’s AI), K:AI (Klaviyo’s AI).

• Scaled the regional marketing team from 2 to 10 members, building and leading a multidisciplinary operations team covering digital, content, and campaign execution. • Led end to end marketing operations across Central America, ensuring consistent execution, reporting, and alignment across countries and partners. • Implemented B2C online sales channels, enabling direct to consumer digital revenue for the first time within the organization. • Launched SEO and paid social advertising initiatives for the first time, establishing scalable digital acquisition channels and increasing brand visibility. • Created and deployed the company’s first email marketing program, building foundational CRM and lifecycle capabilities from scratch. • Coordinated regional partner and marketing campaigns, driving a 25% increase in partner engagement and campaign ROI. Tools: WordPress, Meta Ads, Dell Servers, Adobe Suite, Mail Chimp, Google Ads, Microsoft Teams, Skype, Trello, Microsoft 365, Microsoft Dynamics (CRM and ERP), SharePoint, Azure.

• Led the lifecycle marketing and marketing automation strategy, driving 200% QoQ revenue growth through the launch and optimization of automated customer journeys. • Implemented and migrated to a new marketing automation platform, owning the marketing side execution end to end (data requirements, ESP setup, flow rebuilds, testing, and go-live), achieving a 40% increase in campaign-driven revenue. • Designed and deployed hyper-personalized lifecycle journeys (welcome, engagement, retention), improving led engagement by 30% and conversion rates by 15% through data driven segmentation and dynamic content. • Recovered email deliverability from 0% inbox placement to 100% in Gmail and Hotmail by fixing authentication protocols, implementing IP warming strategies, and controlling send volume, and enforcing ISP compliant email best practices. • Owned IP warming and deliverability monitoring, using specialized tools to proactively track inbox placement and mitigate risk during high-volume sends and platform changes. • Established and improved revenue attribution models for internal and partner leads, ensuring lifecycle performance was accurately measured and tied to business outcomes. • Collaborated closely with engineering, data, creative, and copy teams during migrations and campaign launches, translating marketing requirements into technical requests and validating data integrity across systems. • Maintained rigorous QA processes across segmentation logic, negative conditions, personalization rules, links, and rendering, proactively identifying and resolving risks prior to launch. • Reported lifecycle performance to stakeholders with a revenue-first mindset, prioritizing LTV, conversion impact, and ROI over vanity metrics. Tools: HTML, Liquid Code, Salesforce Marketing Cloud, Klaviyo, Blueshift, Maropost, ), Mailgun, Twilio, Google Postmaster, Microsoft SNDS, Glock Apps, 250ok, Validity, Tableau, Figma, Jira, Amplitud, Microsoft Teams, Slack, Google Workspace, and Excel for big volume clients’ data management, expert applying dynamic tables and advanced formulas.

• Executed day to day email marketing operations, including campaigns, newsletters, and promotional sends for new products and segmented audiences (new, returning, and aged leads). • Built and launched targeted email programs that increased engagement rates by 62% through segmentation, personalization, and continuous A/B testing. • Redesigned 100% of email templates, achieving a 63% open rate and 3.2% click-through rate, while improving consistency and scalability across campaigns. • Played a key role in the implementation of a new automation and CRM platform, centralizing customer data and enabling automated email and SMS programs. • Led three end to end ESP migrations, overseeing documentation, data integration, template and lifecycle flow rebuilds (including transactional emails), IP warming, QA, and go live execution to ensure uninterrupted campaign performance and deliverability. • Served as the marketing side technical led, defining data requirements and coordinating with developers and vendors to ensure accurate data flows and event tracking. • Analyzed campaign performance using Sigma and Tableau, delivering actionable insights to inform optimization and future strategy. • Supported cross-functional initiatives by collaborating with marketing leadership, design, copy, and product teams to ensure brand consistency and execution accuracy. Tools: HTML, Liquid Code, Salesforce Marketing Cloud, Klaviyo, Blueshift, Maropost, ), Mailgun, Twilio, Google Postmaster, Microsoft SNDS, Glock Apps, 250ok, Validity, Tableau, Figma, Jira, Amplitud, Microsoft Teams, Slack, Google Workspace, and Excel for big volume clients’ data management, expert applying dynamic tables and advanced formulas.

• Led go-to-market (GTM) and product marketing initiatives for Microsoft Azure, Office 365, and Microsoft Dynamics, generating 200%+ conversion rates and 222% more leads than forecasted through targeted partner campaigns. • Managed relationships with top strategic Microsoft partners, providing marketing guidance, solution positioning, and execution support to accelerate pipeline growth. • Executed partner co-marketing, co-selling, and channel GTM strategies, aligning Microsoft and partner priorities to maximize reach and demand in corporate and enterprise segments. • Successfully allocated and executed 95% of assigned co-op marketing budgets (over $100K), ensuring accurate budget usage, timely claims submission, and full compliance with Microsoft guidelines. • Led end to end marketing execution for Microsoft partner events across Central America, achieving 100% seat sell-through for corporate and enterprise audiences. • Coordinated and executed up to 17 partner marketing plans simultaneously per quarter, maintaining consistent quality, timelines, and performance across multiple partners and markets. Tools: Microsoft Azure, Office 365, Microsoft Dynamics 365 (ERP and CRM), Office 365, LinkedIn Sales Navigator, Mail Chimp, Microsoft Teams, Excel for big volume clients’ and partners’ data management, an expert applying dynamic tables, advanced formulas, and advanced filters.

• Developed and established the marketing function for Ricoh Guatemala, defining foundational processes, campaign workflows, and execution standards for the local office. • Supported partner marketing campaigns across Central America, contributing to a 30% increase in lead generation for Ricoh’s regional business. • Secured and managed sponsored marketing budgets from partners, enabling campaign execution and expanding marketing reach without increasing local spend. • Implemented and standardized the use of Salesforce for marketing and sales alignment, improving lead tracking, reporting, and follow up efficiency. • Designed and launched the first ever integrated publicity plan in Guatemala, increasing brand visibility and market awareness. • Collaborated closely with the sales team, implementing sales incentive initiatives to improve alignment between marketing activities and commercial outcomes. Tools: Salesforce, Salesforce Marketing Cloud, Mailchimp, Microsoft 365, Ricoh Print Solutions, Ricoh OCR, ESET, Meta Ads, Google Ads, Google Trends, Microsoft Teams.

• Scaled the regional marketing team from 2 to 10 members, building and leading a multidisciplinary operations team covering digital, content, and campaign execution. • Led end-to-end marketing operations across Central America, ensuring consistent execution, reporting, and alignment across countries and partners. • Implemented B2C online sales channels, enabling direct-to-consumer digital revenue for the first time within the organization. • Launched SEO and paid social advertising initiatives for the first time, establishing scalable digital acquisition channels and increasing brand visibility. • Created and deployed the company’s first email marketing program, building foundational CRM and lifecycle capabilities from scratch. • Coordinated regional partner and marketing campaigns, driving a 25% increase in partner engagement and campaign ROI. Tools: WordPress, Meta Ads, Dell Servers, Adobe Suite, Mail Chimp, Googlñe Ads, Microsoft Teams, Skype, Trello, vmWare, ESET, Symantec, Microsoft 365, Microsoft Dynamics (CRM and ERP), SharePoint, Azure.