Led various business units with a focus on strategic clients in the food and beverage industry, as well as distributors in local and Central and South American markets, achieving sustained positive performance indicators (sales +/- 5–8%, CM +26%, new business +/- 3–5%). Team size: 2.

Managed commercial relationships with two of the top 5 clients, building trust-based relationships, achieving budget targets, and leading successful pre-sale sessions. Organized pre-sales events and coordinated logistics.

Created and translated trade marketing guidelines including visual merchandising and furniture layout, supervised implementation regionally to comply with global directives. Participated in store openings and coordinated regional meetings.

Maintained close client relationships to ensure proper implementation of ATL and BTL strategies according to regional guidelines.

Managed budgets for point-of-sale materials across the region. Organized and coordinated product launch events in Brazil and Panama with key accounts.

Built strong media relationships generating editorial coverage and press releases at no cost. Coordinated company participation in the 2004 IAADFS convention and new fragrance presentations.

Held multiple roles including Treasury Back Office, Accounting Assistant (Apr 2001 – Mar 2002), and Receptionist (Nov 2000 – Apr 2001).