Responsible for planning, executing, and optimizing digital marketing strategies aimed at new user acquisition. Analysis of experiments with test and control groups addressing different company initiatives to determine their incremental impact on users and revenue from new initiatives and advertising platforms.

Part of the Rappi for Business sales team, managing strategic relationships with companies, brands, financial entities, and payment methods to collectively achieve specific objectives for each party. Additionally, user acquisition through marketing campaigns, management, and development of loyalty campaigns for allied brands. On the other hand, planning and implementation of marketing strategies and campaigns to retain Rappi users, and finally, a results report with growth analysis of executed campaigns.

Responsible for the sales area in Colombia, where each client is evaluated to establish their needs and present them with a digital marketing proposal. Negotiating with clients, showing them the benefits, costs, and opportunities they can obtain through results-driven marketing, proposed with Filiatly software.

Evaluated categories through data analysis, sales reports, and results reports. Continuous monitoring of different category activities through tracking and sales analysis of each brand and the dynamics carried out in both modern and traditional channels. This was complemented by the execution and implementation of POP material to generate extra visibility for the brands.