Simera Professional Key (SPK)

Ricardo A

Panama

Head of eCommerce & Digital Marketing

$ 7,700/month

10+ yrs exp

Skills

  • A/B Testing
  • Account Management
  • Automation
  • AWS
  • B2B Marketing
  • Career Management
  • Digital Marketing
  • Email Marketing
  • Google Ads
  • Google Apps
  • Jira
  • Marketing Management
  • Microsoft Visio
  • New Relic
  • Program Management
  • Wordpress
  • Ad Management
  • API Testing
  • B2C Marketing
  • Brand Management
  • Confluence
  • CRM
  • Google AdMob
  • Google Adwords
  • Google Cloud
  • Key Account Management
  • Marketing
  • Power BI
  • Sales Order Management
  • Shopify
  • Woocommerce
  • Zendesk
  • Sprout Social
  • Google My Business
  • Data Segmentation
  • Market Segmentation
  • Market Sizing
  • Account Manager
  • E-Marketing
  • PowerBI
  • SaaS marketing
  • Document Management
  • digital marketig
  • Brand Strategy Development
  • Looker Studio
  • Monday.com
  • Executive Skills
  • sales Strategy Development
  • Customer Service Agent
  • Contract Analysis
  • QA Automation
  • Country Management
  • Marketing Project Management
  • e-mail marketing
  • Digital marketing
  • LookerStudio
  • Work Order Management
  • Testing
  • B2B Account Management
  • Key Account Management (KAM)
  • Customer Service Operations
  • AI Automation
  • E-commerce Growth
  • Loyalty Programs
  • Segmentation

Ricardo A

Panama

Head of eCommerce & Digital Marketing

$ 7,700 /month

10+ yrs exp

Skills

  • A/B Testing
  • Account Management
  • Automation
  • AWS
  • B2B Marketing
  • Career Management
  • Digital Marketing
  • Email Marketing
  • Google Ads
  • Google Apps
  • Jira
  • Marketing Management
  • Microsoft Visio
  • New Relic
  • Program Management
  • Wordpress
  • Ad Management
  • API Testing
  • B2C Marketing
  • Brand Management
  • Confluence
  • CRM
  • Google AdMob
  • Google Adwords
  • Google Cloud
  • Key Account Management
  • Marketing
  • Power BI
  • Sales Order Management
  • Shopify
  • Woocommerce
  • Zendesk
  • Sprout Social
  • Google My Business
  • Data Segmentation
  • Market Segmentation
  • Market Sizing
  • Account Manager
  • E-Marketing
  • PowerBI
  • SaaS marketing
  • Document Management
  • digital marketig
  • Brand Strategy Development
  • Looker Studio
  • Monday.com
  • Executive Skills
  • sales Strategy Development
  • Customer Service Agent
  • Contract Analysis
  • QA Automation
  • Country Management
  • Marketing Project Management
  • e-mail marketing
  • Digital marketing
  • LookerStudio
  • Work Order Management
  • Testing
  • B2B Account Management
  • Key Account Management (KAM)
  • Customer Service Operations
  • AI Automation
  • E-commerce Growth
  • Loyalty Programs
  • Segmentation

Head of eCommerce & Digital Marketing

Do it Center
April 2022 - present

Lead Panama’s largest home-improvement eCommerce channel; grew online revenue while improving gross margin, successfully replatforming from Shopify to Adobe Commerce into a Headless/Composable solution. Directed email marketing to a database of 1M+ contacts, achieving a 22% lift in conversion through advanced Klaviyo automation and data-driven segmentation. Lifted repeat-purchase rate from 22% to 31%. Optimized Google Ads & Meta spend to 8× ROAS. Partnered with sales to launch B2B program.

Regional Ecommerce Director

Sportline America
June 2018 - April 2022

Designed and executed a 5-year, $100M regional eCommerce business plan across 7 countries. Centralized CRM, PCM, and order management for 15 eCommerce sites; optimized funnel tracking to lift conversion +0.5%. Launched dynamic pricing across 7 markets, improving operating margins. Led CRM and Customer Service adoption and data-driven retention initiatives, supporting customer lifecycle improvements.

Regional Marketing Director

Sportline America
January 2017 - June 2018

Managed $5M marketing budget across Nike, Under Armour, Kicks. Directed loyalty program with 300,000+ members, strengthening retention. Developed regional marketing strategies aligned with eCommerce growth.

Key Account Manager

adidas Latin America
July 2015 - December 2016

Creating The New project.

Account Marketing Manager

adidas Latin America
November 2014 - December 2016

Developed, evaluated and coordinated the marketing strategies for the key accounts. Improved KPIs and handled the marketing process to increase sales. Owner of Account Marketing Budget for the region.

Account Manager

Oscar de La Renta
March 2012 - October 2014

Account Executive

FedEx
November 2011 - February 2012

Account Manager

Express Distributors (Motta Holding)
September 2011 - October 2011

Executive Sales

Motta Internacional
March 2010 - May 2011

Smart Scores

Communication
90
Role Fit
95
Adaptability
85
Problem-solving
85

Smart Skills

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