Comprehensive management of the commercial and technical area in marine and industrial paints (HEMPEL). Responsible for planning, execution, and supervision of the marketing department, collaborating with partner agency for advertising campaigns and positioning strategies. Prospecting and recovering key customers in marine, industrial, and energy sectors. Coordinating and participating in trade shows, events, and technical presentations. Preparing commercial proposals and providing after-sales follow-up to ensure customer satisfaction and loyalty.

B2B sales of software solutions and web development. Preparation of sales presentations and technical demonstrations. Management of entire sales cycle from prospecting to closing.

Search and implementation of new advertising campaigns. Monitoring and optimization of active campaigns (CTR, conversions, ROI). Reporting for clients and executives. Coordination with Account Managers from different regions to improve results.

Incident resolution and quality control for publisher orders. Development of procedures for efficient integrations and disintegrations. Support for sales and digital marketing teams.

Analysis and monitoring of sales in traditional channels. Creation of dashboards in Excel and Google Sheets for KPI monitoring. Settlement of marketing mechanics and support for retail marketing.