Analysis of customer metrics and behavior patterns for hypothetical planning of improvement implementations; Mobile and Web A/B testing; Creation of a quarterly roadmap and presentation of results; Construction and monitoring of annual goals and CAPEX.

• Leader of a team of 50 people focused on the C&A app (Scrum Masters, developers & QA). Responsible for overseeing and maintaining programs within the area. • Application of agile and lean framework standards. • Metrics gathering and participation in strategic decisions. • Support in creating strategic, tactical, and operational OKRs. • Responsible for the HR process within the area and respective people training/career plans. Cost control of people and projects. • Support in area forecasting.

Portfolio management (12+ projects in hybrid formats); Help desk management (30+ clients in ITIL format); Team management (10+ in freelance and full-time employee formats); Metrics gathering for resources and processes, value-added analysis, and implementation of new work techniques; Biannual financial administrative prospecting; Creation of budget/valuation for the sales department; Status report for C-Level.

QA Manager [Mar 2017 - Aug 2019]: • Resource management (10+ functional); Organization of procedural flows to ensure the quality delivery of requirements; Management of test case creation and environment setup (unit tests, integration tests, stress tests, and user tests); Release planning, sprint planning, daily meetings, and sprint review with the team; Creation of KPIs for C-Level status reports. • Backend and frontend alterations in 10 systems for CDs, Stores (Retail), and SAM's Club (Wholesale). Resource management for both functional and non-functional aspects, with a team consisting of 5+ members located onsite and offshore. • Organizing procedural flows to ensure the quality delivery of requirements. • Managing the creation of test cases and environment setup, including unit tests, integration tests, stress tests, and user tests. • Conducting release planning, sprint planning, daily meetings, and sprint reviews with the team. Additionally, creating key performance indicators (KPIs) for C-Level status reports. Business Analyst Sr. [Dec 2016 - Aug 2017]: • Requirement gathering for the project, scope statement in two languages with over 25 flowcharts and 10 use cases, functional specification of each project requirement to facilitate developers' understanding. Subsequently, I integrated into the testing team, supporting everything from scenario creation, execution, KPI generation, to presenting status reports. • During this project, when there was a ramp down of Business Analyst activities, I transitioned into the role of User Testing Lead.