Simera Professional Key (SPK)

Shany B

Peru

Digital Marketing Lead

$ 3,100-$ 3,600/month

9 yrs exp

Digital Marketing Manager with more than 6 years of experience working in Retail and Education industries. Skilled in paid media, branding and performance campaigns, and e-commerce. Data driven in order to achieve business objectives. Analytical thinking. Experienced managing digital spend budget. I'm passionate about entrepreneurship, digital marketing and technology.

Skills

  • Advertising
  • Data & Analytics
  • Data Analysis
  • Data Analytics
  • Digital Marketing
  • Digital Media
  • E-Commerce
  • Email Marketing
  • Entrepreneurship
  • Facebook Ads
  • Go-To-Market Strategy
  • Google Ads
  • Google Analytics
  • IT Management
  • Marketing Strategy
  • planning budgeting & forecasting
  • Salesforce
  • Social Media
  • Talent Management
  • Team Management
  • Time Management
  • ATS Management
  • Budget Management
  • CRM
  • Marketing Analytics

Shany B

Peru

Digital Marketing Lead

$ 3,100-$ 3,600/month

9 yrs exp

Digital Marketing Manager with more than 6 years of experience working in Retail and Education industries. Skilled in paid media, branding and performance campaigns, and e-commerce. Data driven in order to achieve business objectives. Analytical thinking. Experienced managing digital spend budget. I'm passionate about entrepreneurship, digital marketing and technology.

Skills

  • Advertising
  • Data & Analytics
  • Data Analysis
  • Data Analytics
  • Digital Marketing
  • Digital Media
  • E-Commerce
  • Email Marketing
  • Entrepreneurship
  • Facebook Ads
  • Go-To-Market Strategy
  • Google Ads
  • Google Analytics
  • IT Management
  • Marketing Strategy
  • planning budgeting & forecasting
  • Salesforce
  • Social Media
  • Talent Management
  • Team Management
  • Time Management
  • ATS Management
  • Budget Management
  • CRM
  • Marketing Analytics

Digital Marketing Lead

OECHSLE
March 2022 - present

Lead paid media strategy (Google, Meta, TikTok, Programmatic) in order to grow traffic and sales. Lead email marketing strategy (Salesforce, retail rocket) in order to grow sales.

Paid Media Manager

OECHSLE
January 2021 - March 2022

Responsible for defining digital media strategy to grow website sales, drive traffic, and raise awareness. Interacted with product, IT, and data teams. Built and presented marketing decks for the CMO and the CEO of the company.

Paid Media Analyst

OECHSLE
March 2019 - December 2020

Analyzed campaigns performance to optimize results. Implemented A/B Tests on paid media platforms. Built dashboards for reports using Datastudio and PowerBI.

Marketing Analyst

UNIVERSIDAD DEL PACÍFICO
April 2018 - March 2019

Responsible for managing 360 marketing campaigns for the university centers. Proposed media mix to promote international forums. Developed landing pages, mailing, and paid media campaigns for courses and graduate programs. Supervised the publishing fund commercial distributor.

Teacher

CIBERTEC
April 2017 - December 2017

In charge of the Digital Marketing course for undergraduate students at the institute.

Paid Media Analyst

IDAT
January 2017 - April 2018

Supervised the media mix for performance campaigns. Primary contact with digital media partners. Developed the annual leads goal plan. Supervised the achievement of digital KPI’s. Analyzed digital campaigns with Google Analytics.