Improved client data accuracy, leading to increased satisfaction and retention. Managed client projects with energy suppliers, overseeing budgets, invoicing, and consumption analysis. Delivered strategic market insights to guide client decisions on energy, cost, and compliance. Led weekly client meetings and quarterly/annual business reviews to align energy management goals and improve efficiency. Ensured seamless client onboarding and operational efficiency through structured training.

Led end-to-end planning and execution of social media and marketing campaigns, boosting brand visibility. Developed data-driven marketing strategies by analyzing historical sales trends to inform key business and project decisions. Successfully organized, prepared, and participated in exhibitions, contributing to enhanced brand visibility and industry networking. Coordinated company events for 120 attendees, fostering a stronger workplace culture and improving internal communication through strategic event planning. Strengthened external and internal communication through newsletters and PR initiatives. Collaborated on website enhancement projects, driving UX and branding improvements through effective plugin and design solutions.

Contributed to cross-functional projects, including showroom operations and internal event planning. Enhanced website content and pricing strategies, making product listings more attractive. Coordinated client orders and purchasing workflows, ensuring timely delivery and process alignment. Liaised with clients and stakeholders, delivering tailored solutions and maintaining effective communication.

Served as VP of Marketing and Customer Experience, managing university relations, marketing, and student engagement. Developed a data-driven annual strategy to ensure product sustainability and drive growth under my team's leadership. Held full ownership of marketing campaign planning and execution, leading a 16-person team, who reported to me. Coordinated digital and offline initiatives, ensuring consistent messaging and measurable impact. Planned and coordinated conferences for 100+ participants, enhancing attendee experience, improving internal communication and workplace culture.

Led the recruitment and onboarding process, from promotional campaigns to interviews and case study evaluations. Boosted internal engagement through strategic communications, team events, and content aligned with organizational values.

Managed end-to-end marketing initiatives, from strategy and timelines to execution of presentations and campus events. Led performance tracking system implementation, boosting team productivity and campaign results within 6 months. Created and distributed marketing materials to promote volunteer and internship programs abroad.