Simera Professional Key (SPK)

Marcelo M

Brasil

Head Of Paid Media

$ 3,700-$ 3,800/month

10+ yrs exp

Senior Paid Media Specialist with experience managing and optimizing digital advertising campaigns across multiple platforms. Strong background in performance marketing, CRO, and digital strategy, with a focus on lead generation, ROI optimization, and campaign scaling.

Skills

  • Account Management
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Google Apps
  • SEO
  • Google AdMob
  • Google Adwords
  • Inbound Marketing
  • Key Account Management
  • Microsoft Office 365
  • Microsoft Office Suite
  • Outlook
  • Paid Media Management
  • Power Point
  • Word
  • Google My Business
  • Digital Advertising
  • Direct Mail Advertising
  • Excel
  • PowerPoint
  • Account Manager
  • Marketing Digital
  • digital marketig
  • Microsoft Office

Marcelo M

Brasil

Head Of Paid Media

$ 3,700-$ 3,800/month

Part Time: $ 1,950/month

10+ yrs exp

Senior Paid Media Specialist with experience managing and optimizing digital advertising campaigns across multiple platforms. Strong background in performance marketing, CRO, and digital strategy, with a focus on lead generation, ROI optimization, and campaign scaling.

Skills

  • Account Management
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Google Apps
  • SEO
  • Google AdMob
  • Google Adwords
  • Inbound Marketing
  • Key Account Management
  • Microsoft Office 365
  • Microsoft Office Suite
  • Outlook
  • Paid Media Management
  • Power Point
  • Word
  • Google My Business
  • Digital Advertising
  • Direct Mail Advertising
  • Excel
  • PowerPoint
  • Account Manager
  • Marketing Digital
  • digital marketig
  • Microsoft Office

Head Of Paid Media

PWR Marketing Digital
December 2024 - present

*Paid Media Manager Media: continuous improvement and creation of ads, campaign management on Facebook Ads and Google Ads. - Analysis of reports through Google Analytics, CRMs, Chatbots, Google Ads and Facebook Ads - Creative strategies for digital advertising campaigns - Pixel creation and conversion API - Creation of strategy for conversion landing pages to capture leads, sales for ecommerce and apps - Analysis and measurement of results in general - CRM, Chatbot and qualified traffic Web Analytics: Funnel Analysis and Tracking, Google Tag Manager, Google Analytics, Google Search Console, Google Tag Assistant. Facebook Pixel and API. - Keyword analysis using tools like Ubersuggest, SEMrush, Google Ads Keyword Planner and many other tools. - Analysis of reports through the Google and Facebook Ads platform (paid media) - Analysis and creation of Reports for ROAS and ROI

Paid Media Manager

Agencia Junta
February 2024 - December 2024

*Paid Media Manager Media: continuous improvement and creation of ads, campaign management on Facebook Ads and Google Ads. - Analysis of reports through Google Analytics, CRMs, Chatbots, Google Ads and Facebook Ads - Creative strategies for digital advertising campaigns - Pixel creation and conversion API - Creation of strategy for conversion landing pages to capture leads, sales for ecommerce and apps - Analysis and measurement of results in general - CRM, Chatbot and qualified traffic Web Analytics: Funnel Analysis and Tracking, Google Tag Manager, Google Analytics, Google Search Console, Google Tag Assistant. Facebook Pixel and API. - Keyword analysis using tools like Ubersuggest, SEMrush, Google Ads Keyword Planner and many other tools. - Analysis of reports through the Google and Facebook Ads platform (paid media) - Analysis and creation of Reports for ROAS and ROI

Media Buyer

Varience Marketing
July 2023 - December 2024

- Analysis of reports through Google Analytics, Google Ads and Facebook Ads - Creative strategies for digital advertising campaigns - Content marketing strategies - Pixel creation and conversion API - Website Domain Verification by Facebook and Google ads - Creation of Tags by Google Tag Manager - Creation of strategy for conversion landing pages to capture leads - Analysis and measurement of results in general - Copywriting for Facebook, Google Ads, Landing Pages, SMS and Email Automations

Senior Media Buyer

Variance Marketing
July 2023 - present

Paid Media Manager

Ímpar Leads
February 2023 - July 2023

Paid Media Manager

Agência Ecom
September 2022 - February 2023

Digital Marketing Manager

Wb Web Marketing Digital
May 2021 - June 2022

Paid Media / Digital Marketing Consultant

Mointero's Marketing Digital
May 2021 - present

CEO or Founder. Monteiro's Marketing Digital's main objective is to help companies create more business opportunities through digital marketing strategies, without relying on referrals.

Digital Marketing Analyst

Cooperative Marketing Digital
November 2020 - May 2021

Process, Project Manager and DPO Assistant

PWR Marketing Digital
March 2020 - October 2020

Smart Scores

Communication
80
Role Fit
85
Loyalty
80
Adaptability
80
Problem-solving
70

Smart Skills

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