Managed paid search and retail media campaigns across Amazon, Walmart, and Sam’s Club, optimizing budgets and bids to drive measurable sales growth. Increased ROAS by 15% through strategic budget reallocation, SKU-level bidding refinements, and keyword optimizations. Developed and presented weekly Share of Voice (SOV) decks and performance reports, translating complex campaign data into clear insights for senior stakeholders. Partnered with cross-functional teams to align full-funnel media strategy with creative execution, ensuring campaigns supported both awareness and conversion goals. Identified optimization opportunities across hundreds of SKUs by analyzing performance data, improving targeting efficiency and overall campaign profitability. Coordinated with vendors and internal tech teams to troubleshoot tracking discrepancies, safeguarding reporting accuracy and campaign integrity.

Spearheaded development of proposals, project sheets, and client presentations, directly contributing to securing contracts valued at over $1 million. Oversaw CRM system (Deltek) to maintain data accuracy, segment contacts, and generate reports that guided strategic outreach decisions for the business development team. Conducted competitor and market research to inform proposal positioning, enhancing the firm’s ability to differentiate in high-stakes bids. Led copywriting for press releases, promotional campaigns, and client communications, strengthening NV5’s professional image and external visibility. Collaborated with cross-functional teams under tight deadlines to deliver high-impact collateral, driving business development efficiency by reducing proposal turnaround time. Partnered with senior leadership to align marketing deliverables with revenue targets, ensuring content strategies supported overall business objectives.

Optimized website pages with SEO best practices, improving organic traffic by 10% and boosting online visibility in competitive service categories. Built monthly social media and website performance reports, analyzing metrics to guide content strategy and improve engagement. Assisted with campaign planning and execution, including content creation and keyword targeting to strengthen digital presence. Conducted competitor research to identify industry trends and inform strategic recommendations for management. Supported blog development by writing and editing articles that contributed to increased site engagement and improved keyword rankings.