Led demand generation across LATAM — designing and executing 15+ regional activations, including in-person events, webinars, and omnichannel campaigns, generating qualified leads, nurturing key accounts, and influencing strategic meetings with net new clients. Spearheaded the full rebranding of KSE — from visual identity to messaging — executed in under 3 months across social media, website, events, and internal materials. Created customer stories and marketing assets that strengthened engagement and contributed to a 1.43% engagement rate on LinkedIn — above B2B benchmarks. Managed KSE’s social media presence, growing LinkedIn followers by 52% in one year through a fully organic strategy.

Supported 50+ SAP partners across LATAM in executing demand generation programs. Enabled partner readiness by coordinating 150+ training sessions and enablement initiatives. Co-led SAP Partner Summit Brazil: 170+ attendees, 150+ executive meetings, 8+ SAP sessions. Executed webinars, digital activations, and campaigns tailored to midmarket audiences. Contributed to 40% of SAP’s global demand generated by LATAM partners.

Executed the SAP Marketing Academy program in Spanish and Portuguese, engaging 2,700+ executives annually across LATAM. Produced 35+ customer success stories and managed partner newsletters across the region. Supported internal communications, partner enablement, and execution of regional marketing campaigns.