Defined and executed strategies to drive product adoption and growth, ensuring proper positioning, differentiation, and messaging. Planned and coordinated product and feature launches, ensuring cross-functional alignment and market impact. Researched trends, customer needs, and competitor movements to support strategic decision-making. Developed product communication materials conveying value to different audiences and channels. Created sales materials and trained commercial teams to adopt consultative and efficient sales approaches, aligning marketing and sales strategies. Led key projects including Data Architecture Modernization with Google Cloud Platform, SaaS Product Launch & Market Strategy, and E-commerce Business Model Optimization integrating SaaS technologies to improve customer value proposition and operational efficiency.

Developed and executed communication and marketing strategies aligned with company objectives. Managed digital marketing campaigns including content creation, channel optimization, and performance analysis. Maintained brand consistency and delivered clear key messages to internal and external audiences. Supported sales team with marketing materials ensuring clear and persuasive communication. Monitored performance metrics and market trends to optimize strategies. Conducted market and competition analysis. Led business initiatives within agile product teams. Identified product differentiation opportunities. Led digital transformation actions focused on customer acquisition. Planned and implemented marketing actions focused on customer support, profitability, acquisition, and retention. Administered and assisted partner agencies. Trained internal teams on digital transformation and marketing. Reviewed content related to acquisition and inbound strategies.

Analyzed market and competition. Administered and assisted partner agencies. Reviewed content related to acquisition and inbound strategies. Planned and implemented marketing actions focused on customer support, profitability, acquisition, and retention. Negotiated with business partners and event sponsors. Managed profitability and monetization actions for cultural producers' events.

Developed and executed marketing strategies to strengthen brand positioning and increase visibility of products and services. Managed digital and offline campaigns, coordinating media actions, content production, and events. Led creation of institutional and promotional materials aligned with company visual identity and messaging. Monitored performance metrics and analyzed data to optimize campaigns and generate strategic insights. Coordinated teams and external partners to ensure efficient execution of marketing initiatives within deadlines and objectives.

Handled and resolved user requests ensuring system stability and operational continuity. Performed troubleshooting, access management, hardware and software maintenance, and documented incidents. Extracted, processed, and interpreted information to support strategic decision-making. Developed analytical mindset combined with problem-solving skills to ensure operational efficiency and delivery of data intelligence.