Oversee a department comprising more than 30 employees, monitoring and analyzing productivity metrics. Manage performance metrics for a client portfolio exceeding 13,000 accounts across multiple systems. Utilize platforms such as Google MCC Engine, LSA Google MCC, Mathcraft, Skai | Kenshoo, Ipromote, Bobberdoo, Asana, Salesforce, Thryv Software. Increased organic traffic through keyword research, analysis, and optimization. Boosted brand awareness with content marketing campaigns including blog posts, articles, and social media promotions. Worked closely with copywriters to optimize content for user engagement and search engine performance. Collaborated with web developers to ensure optimal site structure for search engine crawling and indexing. Stayed updated on SEO best practices through conferences and training. Leveraged local SEO tactics to improve visibility in regional markets. Conducted keyword gap analysis to identify new ranking opportunities. Improved search engine rankings by conducting site audits and addressing technical issues. Ensured compliance with industry regulations managing ad approval processes. Reduced cost per acquisition by implementing automated bidding strategies. Analyzed campaign data to identify optimization opportunities. Collaborated with cross-functional teams for campaign coordination. Managed multiple client accounts ensuring successful campaign performance and client satisfaction. Refined campaign targeting parameters based on analytics insights. Optimized ad spend for maximum ROI with keyword research and bid adjustments. Streamlined reporting processes for efficient communication. Trained junior team members on SEM best practices. Collaborated with SEO team to align organic search strategies with paid efforts. Established KPIs and benchmarks for SEM success. Conducted regular A/B testing to refine ad copy, keywords, and targeting. Monitored industry trends to adjust SEM strategies. Developed cohesive SEM strategy integrating paid search, display advertising, and remarketing. Developed and deployed content marketing strategies to improve organic search traffic. Devised link-building campaigns to increase website authority and visibility. A/B tested ad campaigns to optimize performance and ROI.

Increased website traffic by implementing strategic SEO techniques and optimizing on-page content. Implemented link-building strategies to increase domain authority and search visibility. Nurtured organic growth through white-hat SEO techniques and long-term planning. Reduced bounce rates by analyzing user behavior and improving site structure. Managed a team of content creators to produce high-quality optimized materials. Maximized ROI on paid advertising by tracking performance and adjusting bids. Provided ongoing staff training in SEO best practices fostering continuous improvement.

Analyzed and reported digital campaign performance focusing on program optimization. Managed approximately 250 campaigns. Created engaging content optimized for platforms and audiences. Designed and implemented digital, web, and social strategies aligned with client goals. Improved client retention through proactive account management and performance reviews. Supported onboarding of new clients coordinating with internal teams. Assisted in creating quarterly reports with performance metrics and insights. Collaborated with cross-functional teams to deliver high-quality digital content.

Developed strong client relationships increasing loyalty and repeat business. Conducted regular performance evaluations providing feedback and guidance. Collaborated with departments to address systemic issues impacting customer retention. Sought personal growth attending industry conferences and workshops to stay current with best practices and trends.