Coordination and execution of regional marketing strategies in LATAM integrating digital and in-person campaigns. Management of vendors and resources ensuring compliance with deadlines and quality standards. Measurement and optimization of commercial initiative performance to maximize ROI. Achievement: Implemented strategic frameworks for events achieving a 10x return on invested capital.

Coordination of communication projects for various industries integrating digital and in-person strategies. Creation of metric reports and performance analysis for campaign optimization. Achievement: Increased engagement by 100% and optimized publications by 50%.

Integral management of communication and public relations projects. Application for and acquisition of national and international funds and awards. Achievement: Successfully raised capital and secured awards for clients strengthening their market position.

Coordination of commercial projects and events ensuring compliance with contracts and objectives. Development of positioning and marketing strategies. Achievement: Reduced client payment deadlines by 50% through process improvement.

Management of relationships with strategic clients and vendors. Development of loyalty and internal communication strategies. Achievement: Increased customer satisfaction by 14%.