Positioned and promoted machinery brands, aligning with target market needs and industry trends. Planned and executed high-impact participation in industry exhibitions (e.g., Expomin, Exponor, Edifica) to drive brand visibility and generate leads. Utilized in-depth knowledge of South American markets to adapt strategies for local relevance. Proficiently used CRM tools (e.g., SENA) to capture, track, and analyze leads, improving conversion rates.

Developed and implemented brand strategies, including establishing style guides, brand guidelines, brand vision, and short- and long-term value propositions. Planned and executed all communication and media actions across all channels, including online media, social media, and direct communication with the factory in China. Assisted with product development, new product launches, and the development of new business opportunities.

Enhanced marketing actions for GLOUD in Chile and Argentina, focusing on subscriber acquisition and retention. Monitored the effectiveness of communication. Executed online and offline marketing activities to enhance brand awareness. Created networks with gamers and alliances with video game communities. Analyzed data, metrics, customer behavior, and local dynamics to adjust marketing strategies.

Provided support to the commercial area by implementing Trade Marketing at points of sale, aligning in-store materials, and supporting brand positioning. Consolidated promotional information for the design of POP material aligned with management's strategy. Managed and coordinated with suppliers (press and agencies) for POP material delivery, meeting stipulated deadlines. Coordinated adequate training for customer-facing personnel to ensure a consistent shopping experience according to brand guidelines.

Responsible for all commercial actions across different regions, acting as a liaison between Marketing and various country areas (branches, points of sale, distributors). Centralized market information, identified needs, and ensured correct implementation at points of sale while safeguarding the company's brand image and value. Collaborated with a large telecommunication company.

Managed correct display at points of sale, lobbied with key customers and suppliers to foster strong brand relationships, and oversaw the installation and coordination of graphic materials.

Supported the Bethwines Wine Holding. Managed the image of three wineries (Indómita, Santa Alicia, and Dos), ensuring correct placement in different markets. Developed communication strategies.