Led the SDR team for B2B campaigns in Latam and Brazil, aligning marketing and sales to maximize commercial performance. Developed and optimized multichannel sequences (email, calls, LinkedIn) to capture key decision-makers (CTO, Product Owner, CX and IT directors). Used advanced Apollo.io and LinkedIn Sales Navigator for precise scraping and segmentation. Prepared metric and conversion reports to evaluate ROI and improve prospecting processes. Generated a 30% increase in qualified meetings in the first quarter. Implemented email sequencing and LinkedIn prospecting techniques, increasing the response rate by 20%. Achieved 110% of the monthly quota for three consecutive months.

Represented IBM solutions (AI, virtual assistants, automation, business analytics, cybersecurity) for the Brazilian and Latam markets. Successfully closed initial agreements with companies of more than 500 employees through cold calling. Developed a prospecting script that increased call conversion by 15%. Managed a database of 1,500 prospects, optimizing contact and follow-up times. Generated demand and scheduled personalized demos with B2B decision-makers. Created presentations and content adapted to the Brazilian market. Managed the pipeline and followed up until the decision stage.

Prospected and managed leads for sales campaigns and promotions. Achieved a customer retention rate of 95%. Negotiated contracts with increases of up to 25% in average value. Implemented a post-sale follow-up process that increased customer referrals by 40%. Coordinated with marketing to execute demand generation strategies. Analyzed conversion and retention metrics to optimize results.

Prospected and managed Portuguese-speaking client accounts in the financial sector. Identified cross-selling and up-selling opportunities. Provided customer service and resolved incidents to maintain customer satisfaction.