Led the B2B Inbound Marketing strategy at Entel, Chile's leading telecommunications company, serving small businesses and large corporations. Strengthened the brand's positioning in various markets as a reference in connectivity and technological innovation through managing a digital ecosystem (web, social media, email marketing, CRM, WhatsApp) supported by an Inbound Marketing strategy. Utilized Agile methodology, coordinating weekly with product and sales teams to drive the achievement of OKRs. Main responsibilities included defining strategies, monitoring their execution, coordinating tasks with external partners (agencies), defining content for each digital channel, as well as editing and creating content, and preparing reports with metrics, focusing primarily on KPI and OKR performance. Achievements: Over 50-point increase in the average Net Promoter Score (NPS), 21% annual increase in Click-Through Rate (CTR), and 23% increase in Open Rate (OR).

Led the Content Marketing strategy for Providencia, one of the main municipalities in Greater Santiago, Chile. Implemented the first inbound marketing strategy in a local government in Chile to increase brand recognition and engagement with Providencia while segmenting different audiences to apply loyalty strategies. Achievements: 55% increase in the average Email Marketing open rate (2020-2022) and 20% increase in the average CTR (2020-2022).

Led the implementation of the digital ecosystem (website, social media, email marketing, PR, and CRM) for the Soy Providencia brand, contributing to the municipality's strategic objectives with each target audience. Achievements: 20% rise in media presence (2017-2018) and 30% saving in campaign costs.

Part of one of the first inbound marketing agencies in Chile. Helped clients from Chile, Brazil, Mexico, and the United States scale their businesses with customized inbound strategies focused on lead conversion. Created high-value inbound content for higher education institutions, fintech, medical services, logistics, and last-mile services.

Designed and implemented the content strategy for the university's website. Managed PRs for several colleges. Achievements: 50% increment in PR presence (2013-2015).

Led the PR and content strategy of Providencia, including official website improvement.

Covered several news areas: Local governments, public education, and public health. Coordinated the correspondents' staff.