Created content marketing materials including scripts, newsletters, speeches, blogs, etc. Developed strategies for organic and paid social media campaigns. Achievements include digital marketing optimization (SEO and SEM) through keyword content marketing and leadership of digital marketing and social media provider teams.

Optimized conversion funnel at each stage by creating and adjusting strategies to improve conversion. Executed and optimized TikTok Ads campaigns. Tracked key KPIs and analyzed campaign performance reports. Consulted and trained entrepreneurs and businesses on sales through TikTok. Managed content, social media, copywriting, SEO, SMO, video editing (CapCut), PR, email marketing, community management, storytelling, WordPress, and more. Sold workshops through organic content, networking, TikTok Ads, and Meta Ads. Achievements include lead generation and conversion optimization, successful TikTok Ads campaigns increasing CTR and brand visibility, sales and workshop development, and organic video with over 1.1 million views.

Managed communication needs of 35 internal clients by gathering information and defining endomarketing strategies and internal communication channels. Administered and operated 85 screens nationwide. Led and managed a multidisciplinary supplier team including systems engineer, graphic designer, and accounts. Achievements include administration and classification of email marketing distribution lists, successful car sales campaign selling 70 cars, 33% paper consumption savings through internal communication campaign, preparation and dissemination of regulatory e-learning course, participation in agile methodology sprints, and first place in registrations for Grupo BAL campaign.

Managed supplies administration. Made strategic decisions on point of sale location, market analysis, and competitor monitoring. Created illustrations and graphic designs. Managed social media and community management including strategic and tactical implementation of social networks, SMO, and SEO. Achievements include distribution and sales at point of sale.

Researched and created content for digital platforms including YouTube, Instagram, and Facebook. Executed digital marketing strategy including scheduling, metrics analysis, SMO, and SEO. Achievements include two videos with over 11,000 views.

Monitored Mexico's image in media, managed cultural programs, promoted tourism, and monitored Ireland economics. Assisted in Cultural Program 2015 for 40th anniversary of diplomatic relations between Mexico and Ireland. Organized business missions in creative areas. Supervised 7 volunteers. Achievements include assistance in major cultural events and inauguration of direct commercial flight between Dublin and Cancún.

Handled requisitions, logistics, and distribution of supplies for 250 employees of the Secretariat.