Simera Professional Key (SPK)

Augusto L

Brasil

SEO Analyst

$ 2,200/month

4 yrs exp

Augusto Lira is a data-driven SEO professional with experience leading organic search strategy for major e-commerce brands and highly competitive product categories. He has managed SEO initiatives for organizations such as Best Buy Canada and The Home Depot Canada, where he developed category-level SEO strategies, analyzed traffic and ranking performance, identified growth opportunities, and collaborated with cross-functional teams to drive measurable business results. Augusto brings expertise i…

Skills

  • Competitive Analysis
  • Google Ads
  • Google Apps
  • SEO
  • Ahrefs
  • Content Strategist
  • Google AdMob
  • Google Adwords
  • SimilarWeb
  • Surfer SEO
  • Technical SEO
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Competitor Analysis
  • Content Strategy
  • Data Collection
  • YouTube Analytics
  • Amazon Keyword Research
  • AI Content Generation
  • SEO & Content Strategy
  • Competitive Analysis
  • Keyword Research
  • SEMrush

Augusto L

Brasil

SEO Analyst

$ 2,200/month

Part Time: $ 1,200/month

4 yrs exp

Augusto Lira is a data-driven SEO professional with experience leading organic search strategy for major e-commerce brands and highly competitive product categories. He has managed SEO initiatives for organizations such as Best Buy Canada and The Home Depot Canada, where he developed category-level SEO strategies, analyzed traffic and ranking performance, identified growth opportunities, and collaborated with cross-functional teams to drive measurable business results. Augusto brings expertise i…

Skills

  • Competitive Analysis
  • Google Ads
  • Google Apps
  • SEO
  • Ahrefs
  • Content Strategist
  • Google AdMob
  • Google Adwords
  • SimilarWeb
  • Surfer SEO
  • Technical SEO
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Competitor Analysis
  • Content Strategy
  • Data Collection
  • YouTube Analytics
  • Amazon Keyword Research
  • AI Content Generation
  • SEO & Content Strategy
  • Competitive Analysis
  • Keyword Research
  • SEMrush

SEO Analyst

Best Buy Canada
September 2024 - April 2025

Managed SEO for high-priority product categories such as TVs and Soundware. Collaborated on international SEO guideline development. Built performance dashboards using Similarweb to support cross-departmental insights. Utilized AI tools to support content development for new product listing pages.

SEO Analyst

The Home Depot Canada
July 2022 - September 2024

Led SEO strategy for key categories, including Appliances and Bath & Kitchen. Contributed to measurable market share growth in the Décor portfolio. Leveraged Adobe Analytics to prioritize high-impact SEO opportunities. Collaborated with analysts and cross-functional teams to improve SEO performance. Performed ongoing traffic and ranking analysis to inform strategy.

Digital Marketing Strategist

The Marketing Agency
November 2020 - July 2022

Managed off-page SEO and link-building initiatives across multiple clients. Coordinated a team to produce 200+ backlinks monthly. Conducted competitor analysis and keyword research using Ahrefs and SurferSEO. Provided support in lead generation campaigns and digital performance tracking.

Smart Scores

Communication
90
Role Fit
95
Loyalty
80
Adaptability
80
Problem-solving
80

Smart Skills

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