Managed SEO for high-priority product categories such as TVs and Soundware. Collaborated on international SEO guideline development. Built performance dashboards using Similarweb to support cross-departmental insights. Utilized AI tools to support content development for new product listing pages.

Led SEO strategy for key categories, including Appliances and Bath & Kitchen. Contributed to measurable market share growth in the Décor portfolio. Leveraged Adobe Analytics to prioritize high-impact SEO opportunities. Collaborated with analysts and cross-functional teams to improve SEO performance. Performed ongoing traffic and ranking analysis to inform strategy.

Managed off-page SEO and link-building initiatives across multiple clients. Coordinated a team to produce 200+ backlinks monthly. Conducted competitor analysis and keyword research using Ahrefs and SurferSEO. Provided support in lead generation campaigns and digital performance tracking.