Led the reimplementation of Power BI across internal teams, migrating legacy reports from Reporting Services and improving access to business-critical data. Designed and optimized stored procedures to power dashboards and automate business rules such as the Call Assignment logic. Collaborated directly with Account Executives and Project Managers to align reporting solutions with business needs and improve internal decision-making. Supported the dev team by building SQL procedures for internal dashboards and migrating data logic to new environments. Managed internal tickets using Planner, organized project flows via Trello (Kanban), and tracked time spent using Toggl. Worked in a remote, multicultural environment with teams based in Honduras and Argentina. Frequently identified improvement opportunities in reporting processes and proactively suggested solutions aligned with business goals.

Directed BI strategy for the institutional business unit across Honduras and El Salvador, leading performance analysis and regional reporting standardization. Built .NET-based extractors installed at distributor servers to collect sell-out data via SFTP; processed in Excel and Access for reporting. Supported Salesforce.com deployment and contributed to building the regional sales pipeline in collaboration with BI managers from Costa Rica and Argentina. Implemented SAP CRM tools and led end-user training across finance, logistics, and commercial teams in multiple countries. Represented Honduras in regional initiatives, traveling to Costa Rica, Guatemala, Panama, and El Salvador to train local teams and support BI projects. Regularly presented insights and business plans to the Central America & Caribbean Commercial Director and other key stakeholders. As Project Leader for SAP Dispenser Tool (2016-2017), led the regional implementation of a SAP CRM-based tool in Honduras and Costa Rica to improve the tracking and control of dispenser investments. Coordinated planning with commercial, logistics, and finance teams, delivered user manuals, and conducted training sessions. Managed the project timeline using Trello and worked closely with developers in Argentina. The tool enabled better visibility and accountability in the loan process of dispensers and standardized workflows across departments.