Optimized 150+ product listings, contributing to notable improvements in visibility and engagement. Conducted in-depth keyword and competitor research using Helium 10, Jungle Scout, and Brand Analytics. Managed backend catalog content including attributes, variations, and compliance elements. Improved account health by resolving suppression issues and optimizing backend content. Collaborated cross-functionally with brand managers and external partners to execute growth strategies.

Managed large catalog of health products on Amazon Seller Central. Created and optimized listings with keyword-rich titles, bullets, A+ content, and imagery. Conducted regular audits of catalog data and implemented bulk updates via flat files. Leveraged analytics tools to track performance and refine content strategy.

Led creative agency specializing in brand messaging via the "StoryBrand" framework. Directed social media and advertising campaigns for 20+ clients. Delivered brand strategy, web design, and visual content across platforms.