Drove strategic planning, activation, and optimization of PPC campaigns across Search (Google Ads), Social (Meta Ads, TikTok Ads, Pinterest Ads), and Programmatic (DV360, Adsmovil, Sonata Ads) platforms for Nestlé LATAM. Expertly managed monthly budgets averaging $20K, focusing on maximizing performance, achieving campaign goals, and ensuring efficient spend. Leveraged advanced targeting, creative A/B testing, and in-depth performance analysis to enhance KPIs (CTR, CPC, CPA, ROAS) and contribute to overall marketing objectives. Performance Analysis & Reporting: Conducted in-depth analysis of campaign performance data. Budget Management & Optimization: Expertly managed and optimized monthly advertising budgets. Cross-Functional Collaboration: Worked collaboratively with internal brand teams, creative agencies, data analytics teams, and external partners.

Design and implement strategies for Google Ads, Meta Ads and Local Services Ads LSAto achieve campaign objectives. Conduct keyword research, audience analysis, and competitor benchmarking to inform campaign planning. Launch and manage core and new campaigns, ensuring alignment with business goals. Rotate creatives to maintain audience engagement and prevent ad fatigue. Monitor campaign performance metrics, including CTR, CPC, CPA, and ROI, on a daily basis. Implement data driven optimizations to improve results and maximize budget efficiency. Present findings to stakeholders and collaborate with the team to refine strategies. Manage and allocate monthly budgets of $4,000K, ensuring optimal spend distribution across multiple channels.

Design and implement strategies for Google Ads, Meta Ads, and Linkedin Ads to achieve campaign objectives. Conduct keyword research, audience analysis, and competitor benchmarking to inform campaign planning. Launch and manage core and new campaigns, ensuring alignment with business goals. Rotate creatives to maintain audience engagement and prevent ad fatigue. Monitor campaign performance metrics, including CTR, CРC, CPA, and ROI, on a daily basis. Implement data driven optimizations to improve results and maximize budget efficiency. Present findings to stakeholders and collaborate with the team to refine strategies. Manage and allocate monthly budgets of $100K, ensuring optimal spend distribution across multiple channels.

Develop and execute comprehensive marketing plans for retail partners, aligning with overall brand strategies and sales objectives. Manage the activation of both onsite and offsite campaigns across various retail channels, including grocery stores, convenience stores, and mass merchandisers. Collaborate closely with retail partners to ensure effective campaign implementation, including merchandising, promotions, and in-store activations. Analyze campaign performance metrics, identify trends, and provide insights to optimize future campaigns. Stay up-to-date on industry trends, retail partner requirements, and consumer behavior. Maintain strong relationships with retail partners, fostering collaboration and mutual success.